Head of Performance Video

Rho Nutrition • Miami, FL

4d

About The Position

Rho Nutrition is hiring a Head of Performance Video to lead its video editing department while remaining hands-on as an editor. The role manages and develops video editors, owns the quality and delivery of their work, and personally edits priority performance ads. Reporting to the VP of Creative and Growth and working directly with the founder, the role turns creative briefs and direction into effective advertising and contributes to creative strategy discussions. Performance results inform editorial decisions so the intended audience, message, and testing objective are reflected in each edit.

The role oversees the editing pipeline from brief and footage review through revisions, quality checks, and final delivery. It sets team expectations and repeatable editorial and project standards; coordinates with Creative Strategy, Production, Partnerships, Creative Operations, Design, science, compliance, partner teams, and Paid Media; and ensures assets meet channel specifications and approved-claims and usage requirements. The Head of Performance Video also reviews advertising results and helps translate learnings into purposeful iterations.

Rho Nutrition operates across Shopify DTC, Amazon, and national retail. The company describes its mission as advancing evidence-based wellness through transparent, effective, medically studied supplement formulations.

Requirements

• Relevant experience editing performance video at a consumer brand or an agency serving consumer brands.
• Direct experience working on paid social advertising, with strong experience creating video for Meta.
• Proven experience managing and developing video editors, owning team output, improving creative quality, and helping people become more capable and independent.
• Excellent hands-on editing skills in Premiere Pro or comparable software, with technical depth in pacing, sound, color, typography, and motion.
• A portfolio of direct-response ads personally edited, with an explanation of the candidate’s contribution, editorial choices, and available performance results.
• Strong creative judgment across authentic creator content and polished production, including an understanding of how each earns attention and builds trust.
• Practical understanding of creative strategy and direct-response storytelling, including audience needs, problem-and-solution framing, product benefits, proof, and offers.
• Strong understanding of advertising performance; ability to read creative reports, interpret key metrics in context, and explain how results should influence future edits.
• Clear communication and proactive ownership, including the ability to work directly with senior leaders, challenge ideas constructively, and act on feedback.

Nice To Haves

• Experience in supplements, health, wellness, beauty, or another category requiring careful product education.
• Experience with TikTok and YouTube creative, expert or athlete talent, and distributed editing teams.

Responsibilities

• Manage, coach, and develop video editors, including hiring, onboarding, regular one-to-ones, and performance development.
• Set expectations for quality, ownership, and delivery, and provide specific constructive feedback to strengthen editors’ creative judgment.
• Plan assignments around team capacity and individual strengths, set priorities, and arrange coverage when team members are unavailable.
• Build a collaborative environment where team members share ideas, ask questions early, and raise problems before they affect delivery.
• Personally edit priority ads from raw footage through final delivery, including creator, expert, founder, podcast, and product content, while maintaining an editing workload alongside leadership duties.
• Shape footage into persuasive stories by making editorial decisions about hooks, structure, pacing, product explanation, proof, and calls to action while preserving talent authenticity.
• Use B-roll, graphics, captions, sound, and AI tools deliberately to support viewer understanding and belief; adapt the level of craft to the material.
• Review team edits before stakeholder review, provide precise notes, and demonstrate solutions directly in the timeline.
• Partner with Design on typography, composition, and motion standards.
• Own the editing pipeline from brief and footage review through revisions, quality checks, and delivery; confirm direction and deliverables with editors before work begins.
• Flag missing footage or unclear direction early and work with Creative Strategy, Production, and Partnerships to resolve gaps.
• Work with Creative Operations to keep priorities, owners, deadlines, review status, and launch handoffs clear; consolidate feedback and proactively resolve blockers.
• Establish repeatable standards for project files, naming, version control, and searchable footage libraries.
• Coordinate with science, compliance, and partner teams on approved claims, disclosures, and usage permissions, and ensure assets meet relevant channel specifications.
• Work with the VP of Creative and Growth and creative strategists to understand and execute each brief’s audience, angle, message, and test objective.
• Contribute ideas in creative reviews and bring an editor’s perspective to briefing and shoot planning.
• Review ad performance with Creative Strategy and Paid Media; interpret metrics including hook rate, hold rate, CTR, conversion rate, CPA/CAC, and ROAS in context.
• Translate agreed performance learnings into purposeful edit iterations and help editors understand what each version is testing.
• Share patterns from winning and underperforming edits with the team and connect attention metrics with conversion outcomes, taking spend and campaign objectives into account.
• Agree with the VP of Creative and Growth on goals for editing quality, reliable output, turnaround, avoidable revision rounds, team development, and work performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed