Head of Video / Creative Director

Gallery Media Group • New York, NY

15h • $175,000 - $200,000

About The Position

Gallery Media Group (GMG) is seeking a visionary, hands-on Head of Video / Creative Director to lead the creative strategy, programming, and development of its growing video ecosystem. The role combines creative direction, production, and audience development, with oversight of branded social and longform videos, original social shows such as vodcasts and scripted shows, and experiential content programming (E4C). The role is responsible for shaping concepts that engage audiences, scale efficiently, and perform across social platforms.

The Head of Video / Creative Director translates creative ideas into recognizable, high-performing formats, guiding projects from concept through execution. This includes developing shows and programming calendars, defining storytelling approaches, and establishing audience-growth strategies for GMG’s video output. The position also collaborates with sales, brand strategy, and external partners to develop and deliver video campaigns.

The role leads creative vision and programming across GMG’s brands, including PureWow, Coveteur, and @cocktails. It develops original formats, visual identities, and storytelling structures; oversees E4C creative development; manages content roadmaps; and balances creative quality with production feasibility, brand goals, client expectations, and commercial potential. It also directs vodcast development and partners with editorial teams on creative standards and production playbooks.

The position analyzes performance metrics and audience insights to guide creative strategy, tests and refines formats, and tracks platform trends and audience preferences. It builds and leads a multidisciplinary creative production team, guides projects through pre-production, production, and post-production, collaborates with editorial and social teams, and partners with sales and marketing on sponsored content. It establishes efficient workflows for scalable production and presents concepts and learnings to stakeholders.

Requirements

• 10+ years of experience in video creative direction, digital content, social programming, or entertainment.
• Proven track record developing and launching original video series, social franchises, or digital programming.
• Strong knowledge of content performance on TikTok, Instagram, YouTube, and key video platforms.
• Exceptional instincts for storytelling, hooks, pacing, formatting, and content packaging.
• Experience directing or overseeing video podcasts, episodic social series, or experiential content.
• Ability to translate analytics and audience insights into creative strategy.
• Strong leadership skills in guiding creative and production teams.
• Adept at managing competing priorities to deliver high-quality work in a fast-paced environment.
• Entrepreneurial, hands-on mindset focused on efficiency, experimentation, and continuous improvement.

Nice To Haves

• Experience building recurring, recognizable social content franchises with measurable audience growth.
• Background in both editorial and sponsored content production.
• Experience developing content around live events, talent, personalities, or cultural programming.
• Familiarity with production budgeting, resource allocation, and scalable video workflows.

Responsibilities

• Lead creative vision and programming for GMG’s branded video content, vodcasts, and E4C.
• Conceptualize original video formats that grow brand recognition, viewership, and audience loyalty for PureWow, Coveteur, and @cocktails.
• Establish distinctive visual identities and storytelling structures.
• Oversee E4C creative development, including event concepts, series, and content extensions.
• Balance creative quality with production feasibility, brand goals, client expectations, and commercial potential.
• Manage episode calendars and content roadmaps across brands and platforms.
• Direct vodcast concept development, titles, packaging, visual treatments, and storytelling structures.
• Build repeatable, templatized formats for efficient cross-brand and cross-platform adaptation.
• Partner with editorial teams to define creative standards and production playbooks.
• Track emerging social formats, platform behaviors, trends, and audience preferences.
• Analyze views, retention, watch time, engagement, and sharing to guide creative strategy.
• Test and refine current formats and develop new concepts driven by audience insights.
• Build and lead a multidisciplinary creative production team, setting its vision, standards, and workflows.
• Collaborate with editorial and social teams to translate video concepts into execution.
• Guide creative direction through pre-production, production, and post-production.
• Partner with sales and marketing to create sponsored content that fits GMG’s ecosystem and meets brand goals while maintaining quality.
• Build efficient workflows for scalable production.
• Present creative concepts and learnings to stakeholders.

Benefits

• Employer-sponsored 401(k) with match
• Medical coverage
• Dental coverage
• Vision coverage
• Unlimited PTO
• Caregiver (parental) leave
• Health and wellness benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed