Creative Director, Head of Emerging Experiences

Apple • Sunnyvale, CA

7d

About The Position

The Creative Director leads teams of product designers responsible for conceiving and validating emerging customer-facing experiences across web, native, spatial, and generative AI platforms. As a senior leader, this role helps drive early-stage design and product strategy across the organization while staying closely involved in interface design, prototyping, and creative exploration. The Creative Director contributes to Marcom’s customer experience strategy by shaping how emerging technologies become intuitive, compelling experiences for Apple customers. The role calls for technical fluency and strong product design sensibility to inspire teams to explore the intersection of AI, emerging technologies, and customer experience design.

Marcom’s Creative Technology Group is a research and development studio that prototypes experiences using emerging technologies to advance Apple’s global marketing communications. Its multidisciplinary team of creative technologists, artists, and designers collaborates with teams across Apple to improve internal workflows and customer-facing experiences.

Requirements

• At least 10 years of experience in a creative technology, product design, or R&D environment, emphasizing customer-facing experiences that leverage emerging technologies.
• Experience leading teams of designers and creative technologists in a creative agency or dynamic, technology-driven environment.
• Demonstrated success in product and design strategy and organizational leadership.
• A diverse portfolio demonstrating excellence in customer-facing interface design and interaction across web and native Apple platforms, including thoughtful applications of generative AI.
• Ability to rapidly adapt and implement new technologies to create intuitive, high-quality customer experiences.
• Excellent communication and presentation skills, with the ability to build trust, influence others, and advocate for ideas.
• Bachelor’s degree or equivalent practical experience in Design, Human-Computer Interaction, Computer Science, or a related field.

Nice To Haves

• Record of leading large-scale, cross-functional initiatives and guiding design and technical development from early concept through customer-ready execution.
• Exceptional ability to create high-fidelity interactive prototypes and rigorously address complex interaction design challenges involving AI and customer experience.
• Ability to cut through ambiguity and identify a path forward amid uncertainty or challenges.
• Deep knowledge of interaction design principles, design systems, and technical constraints shaping customer-facing experiences across Apple platforms.
• Fluency in modern prototyping tools and front-end technologies, and ability to work fluidly with engineers and designers to realize high-quality interfaces.
• Working knowledge of generative AI capabilities and their application to novel, meaningful customer interactions.
• Experience defining and evaluating the design quality of AI-powered interfaces, including understanding model behaviors that affect customer experience.
• Experience in executive-level communication and influence, with the ability to drive organizational transformation through technology adoption.
• Diligent, flexible, resourceful, and independent, with a strong work ethic and organizational skills.

Responsibilities

• Lead teams of product designers developing and validating emerging customer-facing experiences across web, native, spatial, and generative AI platforms.
• Drive early-stage design and product strategy across the organization.
• Guide and contribute to interface design, prototyping, and creative exploration.
• Help shape Marcom’s customer experience strategy for applying emerging technologies to Apple customer experiences.
• Inspire teams and partners to explore possibilities at the intersection of AI, emerging technologies, and customer experience design.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior