Senior Art Director, Events & Experiences Creative

Salesforce•Indianapolis, IN

1d•$143,400 - $216,900

About The Position

The Senior Art Director, Events & Experiences Creative role sits within Salesforce’s Global Brand & Creative team in Marketing. The Events & Experiences Creative function shapes how Salesforce appears in physical spaces, including flagship events, trade shows, brand partnerships, activations, and executive experiences. The role combines creative leadership with hands-on art direction, setting a vision and overseeing its execution from initial concept through final installation. The position translates Salesforce’s brand identity and marketing strategy into cohesive, tangible event experiences. This includes designing event footprints, shaping attendee journeys and event narratives, and maintaining the quality and consistency of all creative deliverables. The role leads and mentors designers and art directors, collaborates with brand design, copy, production, and strategy partners, and presents creative direction to senior stakeholders. Extensive travel is required to oversee design execution and setup at major events and make real-time creative and production decisions.

Requirements

At least 8 years of design or art direction experience, with a portfolio spanning event design and brand design.
Demonstrated experience designing event footprints and user journeys for large-scale activations.
Proven experience leading and mentoring designers or art directors.
Deep fluency in environmental and spatial design, including stage design, signage, wayfinding, and large-format production.
Strong brand design background and ability to translate identity systems into physical spaces.
Experience directing copy or working closely with copywriters to shape a cohesive event narrative.
Track record of translating strategy and briefs into tangible, on-brand spaces and experiences.
Meticulous attention to detail and ability to maintain quality under tight deadlines.
Confident presentation skills and comfort pitching to and aligning senior stakeholders.
Willingness and ability to travel extensively to oversee on-site event design and setup.
Expert proficiency in Adobe Creative Suite and Figma.

Nice To Haves

Familiarity with 3D or rendering tools.
B2B and/or technology industry experience.

Responsibilities

Set and own the art direction vision for assigned events, ensuring environmental graphics, signage, stage design, activations, and other touchpoints reflect a cohesive, on-brand story.
Design event footprints and map user journeys, guiding how attendees move through and experience a space from arrival to departure.
Translate marketing or brand strategy into a tangible, well-paced physical narrative.
Direct copy across environmental and wayfinding touchpoints so the event narrative holds together from entrance to exit.
Lead and mentor designers and art directors, providing hands-on creative direction and maintaining a consistent standard of craft.
Partner with brand design, copy, producers, and strategists to turn concepts into production-ready creative.
Maintain quality control across design deliverables and catch inconsistencies and detail issues before production.
Travel to events to oversee on-site design execution and setup and make real-time creative and production decisions.
Present creative direction and rationale to senior stakeholders and build alignment across cross-functional partners.
Manage multiple concurrent event programs while balancing creative ambition with production timelines and budgets.