Principal Software Engineer - Digital Media - Dallas, TX
About The Position
As a Manager, New Initiatives / Digital Media, you will oversee innovative software products and lead cross-functional development teams, directing the software development lifecycle from conception through deployment, operation, and maintenance. You will clarify business needs, contribute to long-range system plans, ensure software products and services meet business needs, and drive technical standards that support quality and minimize technical debt. Within the retail technology platform, this role helps grocers modernize physical stores through Electronic Shelf Labels (ESLs), in-store printing, and digital video screen campaigns. It combines technical strategy with business execution: initially, you will work as a high-level individual contributor building solutions, then transition into a technical lead role as the team scales. You will assess trade-offs between integrating third-party partners to accelerate time-to-market and developing bespoke solutions for competitive advantage, ensuring technical investments support the path to profitability. The posting describes the position as remote. The salary range is $120,000–$180,000 per year.
Requirements
- Bachelor’s degree, preferably in Computer Science, Engineering, or a related discipline.
- At least 7 years of professional software engineering experience.
- Proven experience acting as a Lead, Principal, or Founding Engineer in a startup or high-growth environment.
- Strong proficiency in backend development using C#/.NET, Java, or Go.
- Strong proficiency with frontend frameworks such as Angular, React, or Vue.
- Experience with cloud architecture.
Nice To Haves
- Azure cloud architecture experience is preferred; AWS or GCP experience is acceptable.
Responsibilities
- Architect and develop software solutions for digital screens and Electronic Shelf Label integrations, initially working as an individual contributor.
- Collaborate with third-party hardware vendors to integrate their devices into the centralized platform.
- Support in-store pilots, troubleshoot live production issues, and deploy hotfixes during critical rollouts.
- Evaluate the technical viability of third-party partners versus building solutions in-house, and advise leadership on technical feasibility.
- As the product matures, help hire, onboard, and lead a team of engineers.
- Establish code quality standards, CI/CD pipelines, and a development culture.
- Oversee software products and cross-functional development teams through the software development lifecycle, from conception through deployment, operation, and maintenance.
- Clarify business needs, contribute to long-range system plans, ensure products and services meet business needs, and drive technical standards that support quality and minimize technical debt.
Benefits
- LGBTQ+ Inclusive Healthcare Support program at no cost.
- 401(k) plan with an automatic contribution of 3% of eligible pay and a 50% match on the first 7% of eligible pay contributed.
- Medical insurance plan options, including Choice PPO, Health Savings HDHP, Variable Copay, and HMO (available in Southern California only); the company shares plan costs.
- 100% paid parental leave during an approved leave of absence for biological, adoptive, and/or foster parents.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
