Principal Software Engineer - Digital Media
About The Position
Avery Dennison is hiring for a role focused on its retail technology platform, helping grocers modernize physical stores through Electronic Shelf Labels (ESLs), in-store printing, and digital video screen campaigns. The role combines technical strategy and business execution: it begins as a high-level individual contributor building software solutions and is expected to transition into a technical lead role as the product and team grow. The position involves directing software development from conception through deployment, operation, and maintenance; clarifying business needs; contributing to long-range system plans; and establishing technical standards that support quality and minimize technical debt. It also requires evaluating when to integrate third-party partners to accelerate time to market versus build custom solutions for competitive advantage, while ensuring technical investments support the business’s path to profitability. The position is remote.
Requirements
- Bachelor’s degree, preferably in Computer Science, Engineering, or a related discipline.
- At least 7 years of professional software engineering experience.
- Proven experience acting as a Lead, Principal, or Founding Engineer in a startup or high-growth environment.
- Strong backend development proficiency in C#/.NET, Java, or Go.
- Experience with frontend frameworks such as Angular, React, or Vue.
- Experience with cloud architecture.
Nice To Haves
- Azure cloud architecture experience is preferred; AWS or GCP experience is acceptable.
Responsibilities
- Architect and develop software solutions for digital screens and Electronic Shelf Label integrations, initially as an individual contributor.
- Collaborate with third-party hardware vendors to integrate their devices into the centralized platform.
- Support in-store pilots, including troubleshooting live production issues and deploying hotfixes during critical rollouts.
- Evaluate the technical viability of third-party partners versus in-house solutions and advise leadership on technical feasibility.
- As the product matures, help hire, onboard, and lead a team of engineers.
- Establish code quality standards, CI/CD pipelines, and a development culture.
- Clarify business needs, contribute to long-range system plans, and ensure software products and services meet business needs.
- Direct the software development lifecycle from conception through deployment, operation, and maintenance.
- Drive technical standards to ensure quality and minimize technical debt.
- Evaluate technical trade-offs and ensure technical investments support the business’s path to profitability.
Benefits
- LGBTQ+ inclusive healthcare support at no cost.
- 401(k) retirement savings plan with an automatic contribution of 3% of eligible pay and a 50% match on the first 7% of eligible pay contributed.
- Medical insurance plan options, including Choice PPO, Health Savings HDHP, Variable Copay, and HMO (available in Southern California only).
- 100% paid parental leave for approved leave as a biological, adoptive, and/or foster parent.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
