Principal Software Engineer - Digital Media
About The Position
Avery Dennison is hiring for a software engineering role within its retail technology platform. The position focuses on helping grocers modernize physical stores through Electronic Shelf Labels (ESLs), in-store printing, and digital video screen campaigns. It combines technical strategy with business execution: initially, the engineer will work as a high-level individual contributor building solutions, then transition into a technical leadership role as the team scales. The role involves overseeing software products and cross-functional development, directing the software lifecycle from conception through deployment, operation, and maintenance. The engineer will clarify business needs, contribute to long-range system planning, ensure products and services meet business requirements, and establish technical standards that support quality and reduce technical debt. They will also evaluate whether to integrate third-party partners for faster delivery or build bespoke solutions for competitive advantage, with technical investments tied to profitability.
Requirements
- Bachelor’s degree, preferably in Computer Science, Engineering, or a related discipline.
- At least 7 years of professional software engineering experience.
- Proven experience acting as a Lead, Principal, or Founding Engineer in a startup or high-growth environment.
- Strong proficiency in backend development using C#/.NET, Java, or Go.
- Strong proficiency with frontend frameworks such as Angular, React, or Vue.
- Experience with cloud architecture.
Nice To Haves
- Experience with Azure cloud architecture; AWS or GCP experience is acceptable.
Responsibilities
- Architect and develop software solutions for digital screens and Electronic Shelf Label integrations during the initial 0-to-1 phase.
- Collaborate with third-party hardware vendors to integrate their devices into the centralized platform.
- Support in-store pilots by troubleshooting live production issues and deploying hotfixes during critical rollouts.
- Evaluate the technical viability of third-party partners versus building in-house solutions, and advise leadership on technical feasibility.
- As the product matures, help hire, onboard, and lead a team of engineers.
- Establish code quality standards, CI/CD pipelines, and a development culture.
Benefits
- LGBTQ+ inclusive healthcare support at no cost.
- 401(k) plan with an automatic contribution of 3% of eligible pay and a 50% match on the first 7% of eligible pay contributed.
- Medical insurance plan options, including Choice PPO, Health Savings HDHP, Variable Copay, and HMO (available in Southern California only).
- 100% paid parental leave for approved leave as a biological, adoptive, or foster parent.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
