Principal Software Engineer - Digital Media - Dallas, TX

VetJobs • Dallas, TX

1d • $120,000 - $180,000 • Remote

About The Position

Avery Dennison is hiring for a software engineering role in its retail technology platform, focused on helping grocers modernize physical stores using Electronic Shelf Labels (ESLs), in-store printing, and digital video screens. The role combines technical strategy with business execution. It begins as a high-level individual contributor building solutions and is expected to transition into a technical leadership role as the team scales.

The position oversees software products and cross-functional development, guiding work from conception through deployment, operation, and maintenance. The engineer will clarify business needs, contribute to long-range system planning, ensure software products and services meet business needs, and establish technical standards that support quality and limit technical debt. The role also evaluates trade-offs between third-party integrations and custom development, with technical investments tied to the company’s profitability goals.

This is a remote position. The listed salary range is $120,000–$180,000 per year.

Requirements

• Bachelor’s degree, preferably in Computer Science, Engineering, or a related discipline.
• At least 7 years of professional software engineering experience.
• Proven experience acting as a Lead, Principal, or Founding Engineer in a startup or high-growth environment.
• Strong proficiency in backend development using C#/.NET, Java, or Go.
• Strong proficiency with frontend frameworks such as Angular, React, or Vue.
• Experience with cloud architecture.

Nice To Haves

• Experience with Azure cloud architecture; AWS or GCP experience is acceptable.

Responsibilities

• Architect and develop software solutions for digital screens and Electronic Shelf Label integrations, initially as an individual contributor.
• Collaborate with third-party hardware vendors to integrate their devices into the centralized platform.
• Support in-store pilots by troubleshooting live production issues and deploying hotfixes during critical rollouts.
• Assess the technical viability of third-party partners versus in-house solutions and advise leadership on whether business goals are technically achievable.
• As the product matures, help hire, onboard, and lead a team of engineers.
• Establish code quality standards, CI/CD pipelines, and a development culture.
• Clarify business needs and contribute to long-range system plans.
• Ensure software products and services meet business needs while driving technical standards, quality, and reduced technical debt.

Benefits

• LGBTQ+ inclusive healthcare support program at no cost.
• 401(k) plan with an automatic contribution of 3% of eligible pay and a matching contribution of 50% on the first 7% of eligible pay contributed.
• Medical insurance plan options, including PPO, high-deductible/HSA, variable copay, and HMO plans; HMO is available in Southern California only.
• 100% paid parental leave for approved leave as a biological, adoptive, or foster parent.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior