Manager, Network Brand Insights

Capital One•McLean, IL

8d•Remote

About The Position

As Manager of Brand Insights for the Global Payments Network, you will lead strategic B2B and B2C research that shapes marketing strategy and positions our brand competitively in the marketplace. In this action-oriented role, you will build the brand insights function by establishing repeatable research frameworks, brand health tracking, and voice-of-customer programs in close partnership with Brand Leadership. We are seeking a strategic growth leader who combines conceptual vision with quantitative rigor to thrive in our collaborative and innovative environment. The Global Payment Network is a unique network built for global connectivity and partnership. The foundation of our global reach and payments infrastructure rests on three powerful payments leaders and distinct network brands that have operated together for almost two decades. Discover Network is an international acceptance network that provides global acceptance to cardholders of participating Issuers from around the world Diners Club International is a premium issuing brand that has 40+ issuers in 35+ countries; the Diners Club network is an international network that provides global acceptance to cardholders of participating Issuers from around the world Pulse is a leading U.S. debit network known for its strength in real-time debit and an extensive global ATM network

Requirements

Bachelor’s degree or military experience
At least 3 years of experience managing and growing associates
At least 5 years of experience in a market research role

Nice To Haves

7+ years of experience in within financial services, payment networks, or B2B fintechs
Experience leading brand health research
Experience leading voice of customer research
Experience with B2B and international research
Exceptional executive presence and data-storytelling ability
Strong track record of team leadership and people development

Responsibilities

Insights Roadmap: own and manage the multi-year delivery of of brand research and insights through influential storytelling, analysis, and actionable insights
Research Architecture: structure customer and market research programs globally alongside business and partner marketing teams
Program Execution: provide end-to-end management of B2B & B2C research programs alongside vendors and internal teams
Integrated Marketing & Insights: translate B2B and B2C insights into go-to-market strategies and high-impact content to engage our mix of audiences
Analytical Rigor: drive structured problem-solving and decision-making by marrying conceptual strategy with a strong quantitative orientation
Operational Excellence: Establish operating rhythms, ceremonies, and milestone tracking to drive organizational efficiency and project delivery
People Leadership: May manage and develop a team of analysts. The manager is expected to coach and mentoring associates throughout the organization with a goal of developing and retaining talent at Capital One