Manager, Media - Saint Louis, MO
About The Position
The Manager, Media develops and guides national media strategy across Energizer Holdings’ portfolio, ensuring media investments connect brands with consumers across an increasingly fragmented and evolving consumer journey. The role partners with Brand, Communications, Consumer Insights, Shopper Marketing, Digital Commerce, and agency teams to turn business objectives, consumer insights, and marketplace trends into actionable media strategies and investment recommendations. The position calls for foundational media expertise and an understanding of digital ecosystems, emerging consumer behaviors, retail and commerce media, social influence, creator ecosystems, and AI’s growing role in consumer discovery and decision-making. The Manager, Media is expected to be intellectually curious and future-focused, challenge conventional approaches through experimentation and test-and-learn initiatives, and help keep current media strategies effective while building capabilities for future success.
Responsibilities
- Develop media strategies that align business, brand, and consumer objectives across the portfolio.
- Consult with international markets and their agencies on execution aligned with global strategy and priorities while accounting for market nuances.
- Recommend channel, audience, and investment allocations based on category priorities, consumer behavior, business objectives, and performance insights.
- Identify opportunities to improve the effectiveness and efficiency of media investments across paid, owned, earned, retail, and emerging channels.
- Guide annual and campaign-specific media planning with brand teams and agency partners.
- Evaluate trade-offs and recommend investment shifts as consumer behavior and media consumption patterns evolve.
- Monitor evolving consumer media consumption and engagement behaviors across traditional, digital, social, retailer, creator, and AI-enabled environments.
- Translate consumer, cultural, technological, and media trends into actionable business recommendations.
- Partner with Consumer Insights to identify opportunities for media to create competitive advantage.
- Identify emerging platforms, technologies, and media opportunities that could support business growth.
- Lead test-and-learn initiatives to evaluate new channels, partners, targeting approaches, measurement solutions, and creative formats.
- Stay informed about AI, machine learning, generative AI, conversational commerce, and evolving search behaviors.
- Recommend how emerging technologies may affect media strategy, consumer engagement, and marketing effectiveness.
- Champion experimentation, learning, and continuous improvement.
- Educate internal teams on emerging media trends, consumer behavior shifts, and innovation opportunities.
- Share market intelligence, case studies, and best practices across the organization.
- Help establish frameworks to improve media decision-making and investment prioritization.
- Contribute to the development of future media capabilities and operating models.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
