Manager, Media - Saint Louis, MO
About The Position
The Manager, Media develops and guides national media strategy across Energizer’s portfolio, ensuring investments connect brands with consumers across an increasingly fragmented and evolving consumer journey. The role partners with Brand, Communications, Consumer Insights, Shopper Marketing, Digital Commerce, and agency teams to translate business objectives, consumer insights, and marketplace trends into actionable media strategies and investment recommendations. The position calls for foundational media expertise and an understanding of digital ecosystems, emerging consumer behaviors, retail and commerce media, social influence, creator ecosystems, and AI’s growing role in consumer discovery and decision-making. The Manager, Media identifies opportunities for experimentation, testing, learning, and innovation to maintain current effectiveness while building future media capabilities.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field.
- 6–8+ years of experience in media strategy, media planning, digital marketing, communications planning, or integrated marketing.
- Experience developing national media strategies across multiple paid media channels.
- Experience working directly with media agencies and managing agency relationships.
- Experience translating consumer and business insights into marketing and media recommendations.
- Experience evaluating and optimizing media investments against business objectives.
- Demonstrated understanding of social platforms, creator ecosystems, retail media, commerce media, connected TV, search, and emerging media environments.
- Experience leading cross-functional initiatives within complex organizations.
Nice To Haves
- CPG experience is strongly preferred.
- Prior experience as a communication planner, integrated media strategist, digital strategy leader, or media transformation leader.
- Experience working across multiple categories, brands, or business units.
- Exposure to retail media networks, commerce media, and digital commerce ecosystems.
- Experience with media mix modeling, measurement frameworks, or marketing effectiveness initiatives.
- Experience evaluating emerging technologies and innovation opportunities.
- Familiarity with AI-driven marketing capabilities, generative AI tools, and evolving consumer search and discovery behaviors.
- Experience leading innovation pilots, experimentation programs, or transformation initiatives.
Responsibilities
- Develop media strategies aligned with business, brand, and consumer objectives across the portfolio.
- Consult with International markets and their agencies on execution aligned with global strategy and priorities, accounting for market nuances.
- Recommend channel, audience, and investment allocations based on category priorities, consumer behavior, business objectives, and performance insights.
- Identify opportunities to improve the effectiveness and efficiency of paid, owned, earned, retail, and emerging media investments.
- Guide annual and campaign-specific media planning with brand teams and agency partners.
- Evaluate trade-offs and recommend investment shifts as consumer behavior and media consumption patterns evolve.
- Monitor changes in consumer media habits and how consumers discover, evaluate, and purchase products across traditional, digital, social, retailer, creator, and AI-enabled environments.
- Translate consumer, cultural, technological, and media trends into actionable business recommendations.
- Partner with Consumer Insights to identify opportunities for media to create competitive advantage.
- Identify emerging platforms, technologies, and media opportunities that could support business growth.
- Lead test-and-learn initiatives evaluating new channels, partners, targeting approaches, measurement solutions, and creative formats.
- Assess developments in AI, machine learning, generative AI, conversational commerce, and evolving search behaviors, and recommend implications for media strategy, consumer engagement, and marketing effectiveness.
- Champion experimentation, learning, and continuous improvement.
- Educate internal teams on emerging media trends, consumer behavior shifts, and innovation opportunities.
- Share market intelligence, case studies, and best practices across the organization.
- Help establish frameworks to improve media decision-making and investment prioritization.
- Contribute to the development of future media capabilities and operating models.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
