Manager, Media Performance - Programmatic Centre of Excellence [12 Month Contract]

Scotiabank•Toronto, ON

21d•Onsite

About The Position

The Manager, Media Performance is a performance-driven marketer responsible for executing and optimizing Programmatic Display and Video strategies to support enterprise growth. This role focuses on managing campaigns across leading DSPs, leveraging data-driven tactics, inventory curation, and advanced optimization techniques to deliver measurable outcomes such as customer acquisition, revenue growth, and improved ROI. The ideal candidate is highly analytical, detail-oriented, and passionate about digital media innovation, audience strategy, and programmatic excellence.

Requirements

4–6+ years of experience in performance marketing, with hands-on expertise in Programmatic Display/Video and DSP buying.
Proven success managing data-driven campaigns that deliver measurable business results.
Proficiency with major DSPs (e.g., DV360, The Trade Desk), ad verification tools, and audience data platforms.
Strong analytical skills and familiarity with A/B testing, incrementality evaluation, attribution modeling, and performance reporting.
Excellent stakeholder communication and ability to work within cross-functional, matrixed environments.
Bachelor’s degree in Marketing, Business, or related field
Strong understanding of digital performance metrics, conversion funnel behavior, identity frameworks, and customer acquisition strategies.
Passion for innovation and staying ahead of Programmatic trends and platform evolutions.

Nice To Haves

Experience in financial services or another regulated industry is an asset.
advanced degrees and certifications (e.g., DV360, Amazon, TTD certifications, IAB accreditations) considered strong assets.

Responsibilities

Manage day-to-day operations of Programmatic campaigns, including audience selection, inventory and supply-path strategy, bidding approaches, creative versioning/testing, frequency management, and data activation to maximize performance.
Continuously monitor pacing, delivery, and efficiency to achieve KPIs across Canadian Banking, Global Wealth Management, and Global Banking & Markets. Optimize toward reach-qualified audiences, conversion events, and full-funnel measurement metrics.
Leverage first-party, second-party, and third-party data segments to build targeted and high-intent audience strategies. Partner with Analytics and Martech teams to integrate new data sources, refine signals, and evaluate attribution insights.
Support budget allocation, pacing, monthly/quarterly forecasting, and spend optimization across Programmatic channels. Ensure investments align with performance expectations and business objectives.
Track KPIs, analyze campaign performance across DSPs, and deliver actionable insights on creative, supply path, audience quality, and conversion behaviors to help guide strategy and optimizations.
Stay current on industry trends, DSP updates, identity solutions, brand-safety tools, verification technologies, and emerging channels (CTV, Digital Audio, Native, etc.) to continuously improve performance.
Ensure all Programmatic activities comply with internal controls, brand guidelines, regulatory requirements, and the Bank’s risk management framework, including adherence to privacy and data-usage policies.
Contribute to an inclusive, customer-focused, and high-performance team environment aligned with Scotiabank’s values of accountability, passion, integrity, and respect.