Manager, Media Buyer - TikTok

One Park Financial•Miami, FL

About The Position

One Park Financial is seeking a Manager, Media Buyer to own and grow its TikTok advertising program. The role focuses on reaching small business owners, especially bilingual entrepreneurs, through authentic, creator-led storytelling. The manager will operate campaigns day to day, collaborate with creators and the creative team on platform-native content, and develop TikTok into a scalable and efficient source of qualified merchants.

Requirements

2–4 years of hands-on paid social media buying experience, including at least 1 year directly managing TikTok Ads campaigns.
Working knowledge of TikTok Ads Manager, Spark Ads, Lead Generation, Pixel, and Events API.
Strong creative instincts for short-form vertical video and content that feels native to TikTok.
Solid analytical skills using Excel or Google Sheets and platform reporting.
Organized, fast-moving, and comfortable testing and iterating weekly.
Clear written and verbal communication.

Nice To Haves

Fluency in Spanish or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
Experience working with creators or managing UGC programs.
Experience in financial services, fintech, or SMB lead generation.
Exposure to Meta or other paid social platforms.
TikTok Academy or similar certifications.

Responsibilities

Launch, manage, and optimize TikTok Ads campaigns for prospecting and retargeting, including Lead Generation and website conversion objectives.
Manage budgets and daily pacing to meet cost-per-lead and cost-per-qualified-lead targets.
Run a rapid creative testing cadence with the creative team and creators, testing hooks, formats, Spark Ads, and English and Spanish variants designed for TikTok.
Source and coordinate creators and user-generated content through TikTok One (Creator Marketplace) and partner agencies.
Partner with the Tagging Manager to maintain the TikTok Pixel and Events API and support offline conversion feedback.
Follow TikTok financial services advertising policies and coordinate with Compliance on claims and disclosures.
Monitor platform trends, sounds, and formats and turn them into testable advertising ideas.
Prepare weekly performance reports with clear insights and next steps.
Collaborate with Meta and Omnichannel buyers to share creative and audience learnings.