Manager, Media Buyer - TikTok

One Park Financial • Miami, FL

2d

About The Position

One Park Financial (OPF) is a financial technology company that connects small businesses with flexible financing and funding options. The Manager, Media Buyer will own and grow OPF’s TikTok advertising program, using authentic, creator-led storytelling to reach small business owners, including bilingual entrepreneurs. The role is responsible for running campaigns, collaborating with creators and the creative team on native content, and developing TikTok into a scalable, efficient source of qualified merchants.

The position works with the Tagging Manager, Compliance, Meta and Omnichannel buyers, creators, partner agencies, and the creative team. Success is measured by efficient spend growth at target cost per qualified lead, creative testing velocity and fatigue management, and lead quality and lead-to-funded rate from TikTok traffic.

Requirements

• 2–4 years of hands-on paid social media buying experience, including at least 1 year directly managing TikTok Ads campaigns.
• Working knowledge of TikTok Ads Manager, Spark Ads, Lead Generation, the TikTok Pixel, and Events API.
• Strong creative instinct for short-form vertical video and content that feels native to TikTok.
• Solid analytical skills using Excel or Google Sheets and advertising platform reporting.
• Organized, fast-moving, and comfortable testing and iterating weekly.
• Clear written and verbal communication.

Nice To Haves

• Fluency in Spanish or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
• Experience working with creators or managing user-generated content programs.
• Experience in financial services, fintech, or small-business lead generation.
• Exposure to Meta or other paid social platforms.
• TikTok Academy or similar certifications.

Responsibilities

• Launch, manage, and optimize TikTok Ads campaigns for prospecting and retargeting, including Lead Generation and website conversion objectives.
• Manage budgets and daily pacing to meet cost-per-lead and cost-per-qualified targets.
• Run a rapid creative testing cadence with the creative team and creators, testing hooks, formats, Spark Ads, and English and Spanish variants designed for TikTok.
• Source and coordinate creators and user-generated content through TikTok One (Creator Marketplace) and partner agencies.
• Partner with the Tagging Manager to maintain the TikTok Pixel and Events API and support offline conversion feedback.
• Ensure advertising complies with TikTok financial services policies and coordinate with Compliance on claims and disclosures.
• Monitor TikTok trends, sounds, and formats and translate them into testable advertising ideas.
• Prepare weekly performance reports with clear insights and next steps.
• Collaborate with Meta and Omnichannel buyers to share learnings about creative and audiences.

Benefits

• Competitive salary.
• Performance-based incentives.
• Comprehensive health, dental, and vision benefits.
• 401(k).
• Paid time off.
• Opportunity to shape a fast-growing marketing organization and have a direct impact on company growth.
• Growth and development opportunities.
• Dynamic and collaborative work environment.
• Company events and team-building activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed