Manager, Marketing

Hendrick•Charlotte, NC

9d•Onsite

About The Position

Responsible for co-managing, along with dealership General Managers, e-commerce, social media and reputation management processes with the dealerships in the assigned geographic region. This position advises dealerships on opportunities to help the store excel in Social media and coordinated dealership efforts to improve Search Engine Optimization, Search Engine Marketing, Reputation Management and Social Media efforts of the dealerships.

Requirements

Previous marketing experience.
In-depth knowledge of e-Commerce marketing tools and strategies including Pay Per Click Management, Key words, Search Engine Optimization, Search Engine Marketing is essential.
Position also requires knowledge of BDC and CRM tools and processes.
Advanced Computer skills in Microsoft Office products.
Strong knowledge of various social media tools including Facebook, Twitter, etc and various third party applications used by dealerships.
Ability to understand and follow instructions.
Ability to communicate effectively with customers and company personnel.
The position requires regular and predictable attendance.
Scheduled shifts may include evening hours, weekends, and holidays.
While performing the duties of this job, the employee is regularly required to talk or hear.
The employee is frequently required to stand; walk; and sit; use hands to finger, handle, and feel.
Duties are performed primarily at a desk in an office environment but will also be required to work throughout the facility.
Work includes frequent clerical and administrative assignments and interaction with office, employees, and company personnel.
Ability to read and comprehend instructions, correspondence, and memos.
Ability to effectively present information in one-on-one, small and large group situations to customers and other employees.
Ability to add, subtract, multiply and divide.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret and analyze marketing data, reports, and spreadsheets.

Nice To Haves

Servant Leadership
Teamwork through Trust & Respect
Integrity
Commitment to Customer Enthusiasm
Passion for Winning
Accountability at All Levels
Commitment to Continuous Improvement

Responsibilities

Develops and executes project plans for constructing e-Commerce business applications.
Participates in problem definition and analysis, and preparation of client presentations.
Develops e-Commerce business solutions by interfacing with the client and internal resources.
Gathers, analyzes and makes recommendations based on customer data that improves the organization's operating efficiencies and costs.
Acts as the team subject matter expert and coordinates with business partners when more outside information is needed.
Monitors manufacturer website compliance.
Manages vendor relationships as they relate to internet initiatives
Oversees dealerships Social Media and Reputation Management planning and management
Measures and reports on ROI for the dealerships
Prepares schedules to help coordinate our efforts to improve SEO, SEM, Reputation Management and social media of Hendrick dealerships.
Performs benchmarking of current digital performance at each dealership and maintains documentation to track dealership progress.
Manages SocialDealer platform including daily monitoring of social media and reputation management utilizing the SocialDealer platform.
Performs weekly audits of all review sites to ensure all reviews not tracked by SocialDealer are logged
Performs monthly review of SEO, web traffic and action items
Prepares quarterly digital performance summary reports reviewing SEO, Reputation Management/Brand Identity and Social Media.
Host monthly conference call to review digital performance as a group and share ideas.
Trains dealership personnel on e-Commerce initiatives.
Maintain dealership reports.
Maintains CSI at or above Company standards
Maintains an organized, clean and safe work area
Participates in required training
Follows Safeguards rules and regulations.
Demonstrates the Company’s Core Values
Complies with Company policies and procedures
Observes all Federal, State, Local and Company safety rules and regulations in the performance of duties.
Other duties as assigned