Manager, Marketing

Scotiabank•Toronto, ON

1d•Onsite

About The Position

The Manager of Marketing for Retail Investments leads the planning, development and execution of acquisition, engagement and retention marketing programs for Scotiabank’s Retail Investments products and plans. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), you’ll drive full-funnel marketing planning and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives. Working in close collaboration with internal creative/media/channel partners, and external creative/media agencies, you’ll champion our go-to-market process and strategize, implement, and share the performance of our campaigns. We’re looking for someone who is a quick learner, ready to jump right into whatever project comes their way. You’re curious, like to ask a lot of questions, and enjoy being creative. You’re someone who likes to work collaboratively with many different teams and people to get projects completed on time. The ideal candidate is someone with a background in mass, digital and targeted channels and experience using customer insights and analytics to inform marketing campaigns.

Requirements

3 - 4+ years of relevant marketing or agency account management experience, with a mix of experience in mass advertising (above the line), digital, and targeted (email/authenticated) channels.
High attention to detail, exceptionally organized, and strong project management skills.
Ability to translate client needs and requirements into marketing plans.
Comfortable working with initiatives rooted in data, segmentation and personalization.
Superior communication skills with the ability to influence and guide strategy, campaign testing and optimization.
Exposure to the Agile methodology.
Expertise in driving performance growth across multiple dimensions and KPIs.
Proactively stay current with creative marketing best practices, strategies, and competitor activities.
Experience applying AI tools (e.g., Copilot and enterprise AI platforms) to drive marketing strategy, insights, execution efficiency, and decision-making.
Knowledge of the marketing tech stack.
Authentic, decisive, resilient, highly collaborative, and results-oriented.

Responsibilities

Accountable for briefing, deploying and measuring marketing strategies to drive product awareness, consideration, acquisition and retention in support of sales targets for Retail Investments products and plans (mutual funds, GICs, RRSP, TFSA, FHSA, etc).
Leverage deep consumer and product expertise and use of key marketing levers to effectively position and differentiate Scotia’s Retail Investments products and plans amongst key target audiences to support sales goals.
Manage the development and deployment of creative assets, agnostic of media channel and across all touchpoints. Some of the channels may include: TV/video; display; social; web; email; authenticated; content; print; influencers; radio; out-of-home; activations/stunts; public relations; sales promotions; branch marketing and more.
Continuously track consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity to improve planning agility, flexibility of budget deployment, and contribute innovative ideas.
Build strong and effective working relationships with a wide range of stakeholders.
Analyze, and leverage insights drawn from market research, past learnings and data analysis to establish the strategic direction of benefit-led campaign briefs.
Plan, project manage and execute customer driven action plans and marketing programs through agile and squad-led methodology.
Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
Lead and drive a client-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
Champion proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank’s visual identity continuum under the direction of Scotiabank.
Champion a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance with Scotiabank behavioural competencies. Supports an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
Support an environment in which they can pursue effective and efficient operations of their respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.