Manager, Marketing Technology & Automation
About The Position
The Manager, Marketing Technology & Automation enables personalized, scalable customer engagement through CEA CAPA's marketing technology ecosystem. The role owns marketing automation, audience segmentation, customer journeys, workflow development, platform administration, and integrations between Salesforce and marketing technologies. It partners with Growth Marketing and Digital Experience & Technology teams to deliver timely, relevant communications throughout the student lifecycle. The manager is also expected to help establish responsible AI practices that improve campaign effectiveness, accelerate content production, and scale personalization across the technology stack. The position oversees automated journeys and lifecycle workflows across email, SMS, chat, and emerging channels; develops segmentation and personalization strategies; administers marketing automation platforms and their integrations; and maintains platform documentation, governance, training, data quality, and compliance. It serves as the primary point of contact for software vendors and implementation partners, including contract renewals, licensing and utilization management, and scopes of work. The role evaluates and implements new marketing technology capabilities and monitors campaign and journey performance to identify optimization opportunities.
Requirements
- Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or a related field.
- At least 5 years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or a similar area.
- Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies.
- Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other one-to-one channels.
- Experience designing audience segmentation, trigger-based communications, and personalization strategies.
- Strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows.
- Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems.
- Experience evaluating, implementing, and optimizing marketing technology solutions.
- Strong analytical and problem-solving skills, including the ability to translate business requirements into scalable technical solutions.
- Excellent project and stakeholder management skills.
Nice To Haves
- Experience with Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, Pardot, Acoustic, or similar platforms; certifications are a plus.
- Experience with SMS, mobile engagement, conversational marketing, or AI-enabled engagement tools.
- Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions.
- Experience supporting enrollment, ecommerce, subscription, or high-consideration purchase journeys.
- Experience working in complex, multi-brand or multi-product environments.
Responsibilities
- Build and optimize automated customer journeys across email, SMS, chat, and emerging channels.
- Design lifecycle workflows supporting lead generation, nurture, enrollment, pre-departure, and retention objectives.
- Manage campaign automation and personalization strategies.
- Develop audience segmentation frameworks and implement behavioral and lifecycle triggers.
- Support AI-driven personalization strategies and improve targeting precision and customer relevance.
- Serve as the primary administrator for marketing automation platforms.
- Ensure integration between marketing automation platforms, Salesforce, and other enterprise systems.
- Maintain platform documentation, governance, and standards.
- Facilitate training and team enablement for teams using the marketing automation platform.
- Support data quality and compliance requirements.
- Serve as the primary point of contact for software vendors and implementation partners, including contract renewals, licensing and utilization management, and scopes of work.
- Evaluate emerging technologies and vendors and identify opportunities to improve engagement effectiveness.
- Lead recommendations and implementation of new marketing technology capabilities, such as SMS optimization, AI tools, and personalization engines.
- Monitor automation performance and track engagement and journey effectiveness.
- Identify opportunities to optimize marketing automation and customer journeys.
Benefits
- In-office wellness amenities, including Fresh Fruit Wednesdays, a coffee bar, a wellness room, and ergonomic workspaces.
- 12 paid holidays, generous PTO, and up to 8 hours of paid volunteer time.
- Comprehensive health, dental, and vision coverage.
- Benefits for domestic partners.
- Paid parental leave.
- Compassionate time off for life events.
- Team events and informal or virtual get-togethers, with activities varying by team.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
