Manager, Marketing Strategy - Owned Assets

Greystar•Colorado Springs, CO

2d•$85,000 - $95,000

About The Position

The Manager, Marketing Strategy partners with real estate operations leaders, client representatives, and marketing teams to develop marketing playbooks and property marketing strategies, timelines, and budgets. These plans support each property’s brand priorities, financial targets, and operational performance goals throughout its lifecycle. As the marketing representative on Four-Person Teams, the role monitors property and marketing performance, identifies emerging trends, risks, and opportunities, and recommends or implements changes to marketing strategies and advertising spend. The manager also trains property team members to use marketing tools and systems effectively, shares best practices across the Owned Asset Marketing function, and leads marketing strategy for portfolio acquisitions and dispositions. Occasional travel within the United States may be required.

Requirements

Bachelor’s degree or comparable experience in marketing, communications, advertising, general business, or a related field.
5–7+ years of experience in a marketing leadership position within a mid-to-large-sized services business or a creative or digital media agency.
Strong process and project management skills and a track record of managing teams that complete multiple activities and processes according to timelines, legal standards, and defined outcomes.
Ability to organize personal and team productivity, meet deadlines, and manage changing priorities and environments.
Demonstrated problem-solving, strategic and creative thinking, and conflict-resolution skills.
Excellent written, oral, and interpersonal communication skills and a strong customer-centric orientation.
Ability to present marketing strategies, budgets, key performance indicators, and metrics to diverse audiences, including clients, investors, and internal and external stakeholders.
Experience working across functions and job levels and building productive relationships with external vendors, suppliers, and company leaders.
Strong leadership and people-management skills, including experience acquiring and developing talent and building and managing diverse teams.
Experience promoting an energized and productive work climate that supports team-member growth, engagement, and retention.
Some experience managing performance issues and conflicts and coaching and mentoring line-level team members.
Comfort using digital and online software and apps, including Microsoft Word, Excel, PowerPoint, Teams, email, and virtual meeting software.

Nice To Haves

Experience in real estate property management, particularly familiarity with marketing products, programs, concepts, and practices common to the multifamily housing industry.
Advanced Excel skills, including use of pivot tables.

Responsibilities

Partner with real estate operations leaders, marketing teams, and client representatives to develop marketing playbooks and property marketing plans, strategies, timelines, and budgets.
Represent marketing on Four-Person Teams, monitor marketing and property performance data, identify trends, risks, and opportunities, and recommend strategy changes to maximize results or address deficiencies.
Recommend and implement advertising spend decisions to maximize revenue and return on investment, comply with approved budgets, and manage costs.
Oversee educational and training sessions for property team members on marketing tools, systems, and products; gather feedback and provide supporting job aids, guides, and tutorials.
Monitor business developments and marketing performance indicators, including reputation sentiment, and adjust or recommend changes to marketing strategies as needed.
Collaborate with other Owned Asset Marketing teams to share best practices and support, lead, or participate in initiatives, projects, and product pilots.
Lead marketing strategy for portfolio acquisitions and dispositions, following relevant checklists and requirements and overseeing marketing activities for property transitions.
Recruit, interview, hire, develop, and manage team members in accordance with company human resources policies and practices.
Provide input to other business groups and help improve processes, standards, and services to improve marketing results, revenue generation, efficiency, and operational excellence.
Maintain knowledge of the marketing function, products, programs, strategies, policies, vendors, and priorities for the Greystar-owned portfolio.
Build a professional network and participate in industry events that support professional growth; set standards for team members’ professional development activities.
Oversee compliance with company operating, systems, financial, human resources, risk, and safety policies and procedures, and report safety issues.
Identify and lead opportunities to improve the service, efficiency, productivity, and contributions of the National Marketing function.

Benefits

Competitive medical, dental, vision, disability, and life insurance, including low-cost or free basic employee-only medical coverage.
Paid time off, including 15 vacation days, 4 personal days, 10 sick days, and 11 paid holidays for new hires; an additional birthday day off after one year of service; and additional vacation accrued with tenure.
Onsite housing discounts at Greystar-managed communities for onsite team members, subject to discount and unit availability.
Paid six-week sabbatical after 10 years of service and every five years thereafter.
401(k) with company match up to 6% of pay after six months of service.
Paid parental leave and lifetime fertility benefit reimbursement up to $10,000, including adoption or surrogacy.
Employee Assistance Program.
Critical illness, accident, hospital indemnity, pet insurance, and legal plans.
Charitable giving program and benefits.
Potential eligibility for a quarterly or annual bonus based on individual and company performance.