Manager, Marketing Strategist

Capital One • McLean, VA

1d • $138,100 - $189,200 • Hybrid

About The Position

The Marketing Strategist Manager drives day-to-day execution of Capital One’s Concierge brand initiatives, translating overarching strategy into campaigns, channel execution, and measurable growth. Reporting directly to the Sr. Manager, Brand Marketing, the role owns organizational performance metrics, cross-channel strategy, and paid media analytics to optimize brand performance and drive member acquisition across touchpoints. The position champions a test-and-learn approach, working cross-functionally to establish performance benchmarks, track initiative ROI, gather insights, and optimize campaigns to maximize brand reach, engagement, and conversions.

This is a hybrid position subject to Capital One’s hybrid policy and required on-site presence at the designated office location. The role is eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

Requirements

• Bachelor’s degree or military experience.
• At least 5 years of experience in brand strategy or product marketing on the agency or client side, including managing multiple channels.
• At least 5 years of experience planning, executing, and analyzing marketing programs.
• At least 5 years of experience managing marketing processes, partnering with creative teams, and developing marketing materials that drive results.

Nice To Haves

• Master’s degree in marketing or business.
• At least 2 years of experience in marketing for financial services or another highly regulated industry.
• At least 6 years of experience driving optimization plans and marketing strategy.
• At least 6 years of experience working with cross-functional teams in a matrixed environment, with a track record of working autonomously and navigating ambiguity.

Responsibilities

• Partner with analytics teams to establish channel OKRs and distribution strategies across channels.
• Build performance dashboards to track campaign data and lead monthly reviews to optimize content performance and member acquisition.
• Gather and surface member and industry insights, demographic trends, and behavioral data to refine audience targeting and campaign messaging and inform brand strategy.
• Track, analyze, and report on impressions, engagement metrics, and growth across social, digital, and paid media channels with channel partners.
• Collaborate with internal teams and partner stakeholders to define success metrics, align project goals, and report actionable outcomes to leadership.
• Lead strategic initiatives concerning AI content discoverability to increase brand citation across major AI platforms, drive user acquisition, and expand market reach.
• Develop strategy updates and executive presentations for VP-level leadership, align with executive stakeholders, and drive high-priority ad hoc strategic initiatives.

Benefits

• Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being.
• Performance-based incentive compensation, potentially including cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager