Manager - Marketing Operations
About The Position
The Manager, Marketing Operations leads the operational infrastructure, processes, and performance measurement capabilities that enable an efficient and scalable marketing organization. The role drives governance, technology optimization, workflow effectiveness, and resource visibility to improve execution, support strategic priorities, and maximize marketing effectiveness. As the central owner of marketing operations, the Manager oversees project management, workflow management, digital asset management, reporting, and collaboration platforms and processes. The role champions operational excellence through process standardization, technology adoption, and continuous improvement. It also leads marketing analytics and reporting, including direct oversight of a Senior Data Analyst, to deliver actionable insights, performance visibility, and data-driven recommendations supporting marketing and business objectives. The position is hybrid, with stated hours of 8:00 a.m. to 5:00 p.m., Monday through Friday. The estimated annual base salary range is $116,534–$185,300, and the role is eligible for S&C’s annual incentive plan, subject to eligibility criteria.
Requirements
- Bachelor’s degree in Business, Information Systems, Data Analytics, Statistics, Computer Science, or a related field.
- 5–7+ years of progressive experience leading Marketing Operations, Marketing Technology, Digital Marketing, Analytics, or related functions.
- Proven people leadership, including developing talent, building high-performing teams, driving accountability, and supporting professional growth.
- Demonstrated expertise administering and optimizing enterprise marketing operations platforms, including project management, workflow management, collaboration, and resource planning tools.
- Experience leading strategy, governance, and administration of Digital Asset Management (DAM) platforms.
- Experience administering and optimizing Adobe Workfront.
- Advanced knowledge of marketing analytics, KPI development, dashboarding, and performance measurement, including Power BI, Tableau, or similar business intelligence platforms.
- Deep expertise in web analytics and digital measurement, including Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking strategy, tag governance, and data quality management.
- Experience with sales and enablement technologies such as Salesforce and Highspot.
- Proven success leading cross-functional process improvement and change management initiatives that drive operational efficiency and organizational effectiveness.
- Strong experience establishing governance frameworks, documenting business processes, and standardizing workflows across complex marketing organizations.
- Deep understanding of B2B marketing operations, campaign execution, attribution, performance measurement, and marketing technology ecosystems.
Nice To Haves
- Experience working with marketing automation, CMS, and customer data platforms.
- Experience leading operational transformation initiatives within a complex B2B or manufacturing organization.
Responsibilities
- Serve as the primary administrator for Workfront, maintaining system configuration, user support, governance standards, and platform effectiveness for the marketing organization.
- Configure, maintain, and optimize project workflows, intake processes, request queues, proofing workflows, dashboards, and reporting.
- Develop and maintain standardized templates, workflow practices, and governance guidelines supporting project execution, prioritization, and resource utilization.
- Implement and optimize a Digital Asset Management (DAM) tool for asset organization, governance, and accessibility.
- Administer and optimize Highspot so the sales team can access current, approved marketing content and resources.
- Establish and optimize technology supporting an integrated editorial calendar across marketing teams and channels.
- Manage platform governance, user access, taxonomy, documentation, and standards across marketing operations technologies.
- Evaluate and implement technologies that streamline operations, address business needs, and improve productivity.
- Lead development and governance of marketing KPIs and performance measurement frameworks.
- Oversee creation and maintenance of dashboards, scorecards, and executive reporting.
- Ensure reporting consistency across integrated marketing campaigns and activities, including web, email, social, and events.
- Translate performance data into actionable recommendations to improve marketing effectiveness.
- Govern the marketing editorial calendar to ensure strategic alignment, visibility, prioritization, and coordination.
- Lead project management for cross-functional marketing campaigns, aligning stakeholders on timelines, deliverables, dependencies, and outcomes.
- Develop and maintain campaign governance standards, workflows, templates, and processes.
- Drive mid- and post-campaign reviews and recommendations to optimize campaigns and future planning, execution, and results.
- Monitor operational KPIs and identify opportunities to improve efficiency and resource utilization.
- Lead change management initiatives related to marketing processes and platforms.
- Train users and drive platform adoption across the marketing organization.
- Monitor system usage and identify opportunities to improve efficiency and utilization.
- Directly oversee a Senior Data Analyst.
Benefits
- Annual incentive plan (AIP), subject to eligibility criteria.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
