Manager, Marketing Operations

Goosehead Insurance • Westlake, OH

8d

About The Position

Goosehead is seeking an experienced, strategic Marketing Operations Manager to lead the execution, governance, and optimization of its marketing automation platforms and technology infrastructure. The manager will be the operational leader and primary escalation point for marketing technology initiatives, ensuring automation workflows, routing systems, and marketing-owned platforms operate efficiently, comply with applicable standards, and support business objectives and SLAs.

The role leads and develops a team of Marketing Automation Analysts, sets performance expectations, and drives accountability and continuous improvement. It oversees marketing technology governance and strategy, including data hygiene, segmentation, routing logic, campaign deployment, evaluation and implementation of new tools, and the development of investment business cases.

The manager monitors system performance and team service delivery, builds dashboards and reporting frameworks, and improves processes and documentation. Working closely with Sales, IT, Partnerships, Marketing, and external partners, the role aligns marketing technology with business and revenue goals and integrates platforms with existing systems and processes.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field.
• 7–10 years of progressive experience in marketing automation, marketing operations, revenue operations, or related marketing technology roles.
• At least 3–4 years of direct people leadership or supervisory experience managing marketing technology teams, cross-functional projects, or analyst-level staff.
• Extensive experience administering, optimizing, and scaling marketing automation platforms such as Iterable, HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, or similar.
• Proven experience managing lead routing and orchestration systems such as LeanData, 6sense, or comparable solutions, with demonstrated impact on operational efficiency and SLA performance.
• Experience developing and presenting technology investment business cases, including ROI analysis and vendor evaluation.
• Expertise in people leadership and performance management, with a track record of building and scaling high-performing teams.
• Deep expertise in marketing automation platforms and CRM integrations, including the ability to evaluate, implement, optimize, and scale marketing technology solutions.
• Advanced analytical skills, including building KPI dashboards and performance reporting frameworks and translating data-driven insights into strategic recommendations.
• Comprehensive understanding of data governance, compliance standards, and segmentation methodologies, including experience implementing governance frameworks.
• Experience designing and implementing omnichannel campaigns across email, SMS, digital, mobile, and direct mail, and orchestrating customer experiences across multiple touchpoints and channels.
• Excellent project management and cross-functional stakeholder alignment skills, including the ability to influence and collaborate with Sales, Revenue Operations, and Marketing leadership.
• Strong operational discipline and commitment to SLA adherence, process standardization, and continuous improvement at scale.
• Excellent written and verbal communication skills, including the ability to present strategic insights and recommendations to C-suite executives.
• Process design and continuous improvement mindset, with a track record of identifying operational inefficiencies and implementing scalable, sustainable solutions.

Nice To Haves

• Prior experience in a formal people management capacity with responsibility for team growth, development, and retention.
• Deep knowledge of the Salesforce ecosystem, API integrations, and marketing automation integration patterns.
• Experience with data enrichment tools, lead management workflows, and complex routing logic design.
• Demonstrated success developing and managing technology budgets or ROI analyses for marketing solutions.
• Background in financial services, insurance, or B2C sales-driven environments; highly preferred.
• Certification or advanced training in marketing automation platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, or Iterable.

Responsibilities

• Manage, coach, and develop Marketing Automation Analysts, fostering accountability and continuous improvement.
• Set measurable performance expectations and SLAs, monitor adherence, conduct performance reviews, provide feedback, and create development plans.
• Oversee marketing-owned technology platforms, including automation and routing systems, to ensure efficient operation and alignment with business objectives.
• Design and enforce governance standards for data hygiene, segmentation, routing logic, and campaign deployment.
• Evaluate marketing technology tools for scalability, integration feasibility, cost efficiency, and ROI, and develop and present business cases for investments.
• Lead onboarding and implementation of marketing technology solutions, including integration planning, configuration, documentation, and team training.
• Serve as the primary escalation point for complex automation and routing issues, coordinating with Sales, IT, Partnerships, and Marketing stakeholders.
• Monitor platform performance metrics, including routing accuracy, error rates, processing time, and system utilization, and identify optimization opportunities.
• Develop and maintain dashboards and reporting frameworks for team throughput, SLA compliance, campaign performance, and system health.
• Identify and implement process improvements to increase efficiency, reduce risk, and support scalable service delivery.
• Maintain operational standards, documentation, and intake processes across marketing technology platforms.
• Partner with Sales, IT, and Marketing leadership to align technology solutions with business objectives and revenue goals.
• Collaborate with internal teams and external partners to integrate marketing automation platforms with existing systems and processes.
• Translate business requirements and field insights into automation and technology frameworks that support marketing and sales effectiveness.
• Communicate platform updates, changes, performance metrics, and strategic initiatives through regular reporting and cross-functional engagement.

Benefits

• High-quality voluntary health, vision, disability, life, and dental insurance programs
• 401K matching plan
• Employee stock purchase plan
• Paid holidays, vacation, and sick leave
• Corporate-sponsored programs to enhance employee physical, financial, mental, and emotional wellness
• Financial Solution Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager