Manager Marketing & Communications

WVU Medicine • Morgantown, WV

17d

About The Position

This position is responsible for managing the creation and execution of strategic marketing plans that support strategic business priorities and operational goals. The manager leads marketing and communication initiatives for clinical, academic, and research components, working across marketing and communications disciplines and supervising team members. The role includes managing campaign budgets, placing media buys across print, digital, out-of-home, and broadcast formats, overseeing campaigns across multiple channels, planning social media strategy, managing internal and external communications and media relations, and developing content that can be reused across outreach channels.

The manager advises senior leadership on marketing, communications, public relations, and media relations; creates or oversees content and campaigns; serves as the primary spokesperson on media matters; and manages digital marketing, marketing automation, events, analytics, and relationships with media contacts and influencers. The position also leads and develops junior team members, manages budgets, and provides responsive service to internal clients.

Requirements

• Bachelor’s degree in marketing, business, communications, public relations, journalism, or a related field.
• Seven years of experience in marketing, corporate communications, news media, public relations, or journalism.
• Strong creative and professional writing skills.
• High proficiency with Adobe Creative Suite.
• High proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Familiarity with CRM.
• Familiarity with SEO and SEM best practices.
• Familiarity with web-based CMS and marketing analytics tools.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong independent project-management skills.
• Firm understanding of print production and management.
• Ability to handle multiple competing priorities with minimal supervision.
• Ability to identify trends and insights and optimize spend and performance based on insights.
• Critical-thinking skills and ability to exercise independent judgment and discretion.
• Technology-savvy and resourceful.
• Strong analytical and data-driven thinking skills.
• Results-oriented, solution-focused, and able to solve problems.
• Highly organized with strong attention to detail.
• Effective oral and written communication skills.
• Self-motivated, with a learning attitude and sense of urgency.
• Strong management skills, including the ability to manage a team and tasks.
• Ability to manage a budget on a daily basis.
• High level of emotional intelligence.

Nice To Haves

• Ten years of experience in healthcare marketing.
• Direct work experience in the healthcare industry.
• Experience with Google Analytics.

Responsibilities

• Advise the senior leadership team on marketing, internal and external communications, public relations, and media relations.
• Write, copy-edit, proofread, and repurpose content marketing deliverables, or oversee and direct their creation.
• Serve as the primary spokesperson on media matters.
• Develop and manage a content and editorial calendar to attract a qualified audience.
• Support creation of digital graphics and basic design and layout of materials.
• Manage marketing automation and digital marketing campaigns.
• Measure and report outreach campaign performance against goals, including ROI and KPIs.
• Plan and execute SEO/SEM and display advertising campaigns.
• Develop content and campaigns for owned and earned social channels to drive relevant traffic and engagement.
• Develop and update company presentations using PowerPoint and existing or new templates.
• Manage and direct activities related to conferences and events.
• Establish and maintain relationships with media contacts, organizations, and key influencers.
• Manage and coordinate marketing strategies in response to changing market and competitive conditions.
• Oversee database management, reporting and analytics, industry-trend monitoring, marketing materials, and tradeshow and event support.
• Lead, mentor, and grow junior team members.
• Develop and manage budgets, including recommendations, work goals, measurements, and training requirements.
• Provide responsive service to internal clients.
• Manage dissemination of WVU Medicine policies and management systems.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager