Manager, Marketing & Communcations

Hightower•Chicago, IL
•$105,000•Hybrid

About The Position

Hightower is a wealth management firm providing investment, financial, and retirement planning services to individuals, foundations, and family offices, along with 401(k) consulting and cash management services to corporations. Based in Chicago, Hightower supports independent-minded wealth advisors across the United States. The Manager, Marketing Operations is responsible for creating, implementing, and optimizing the processes that support the Advisor Marketing department and more than 100 individual advisor teams. The role coordinates processes and marketing technology across departments, including Compliance, vendor management, Advisor Solutions, M&A, and advisor teams. It demonstrates the value of marketing efforts through regular reporting and informs strategic decision-making. The position reports to the Executive Director, Marketing Growth & Operations. The role manages advisor marketing requests and onboarding for newly acquired or affiliated advisor teams; develops scalable workflows and service standards; manages vendors, budgets, and marketing technology; and leads testing and adoption of lead-generation tools and programs. It also produces performance dashboards and executive reporting, coordinates advisor communications and training, and supports departmental planning and continuous improvement.

Requirements

  • Bachelor’s degree in marketing, business, or a related field.
  • At least 5 years of experience in marketing operations or growth marketing within financial services or a related field.
  • Strong leadership skills and experience managing a high-performing team.
  • Experience with digital marketing channels, analytics, and performance-tracking tools.
  • Knowledge of compliance and regulatory requirements within the financial services industry.
  • Commitment to staying current on industry trends, advisor marketing best practices, and emerging marketing technologies.
  • Unrestricted U.S. work authorization without a need for current or future sponsorship.

Nice To Haves

  • HubSpot experience is strongly preferred.

Responsibilities

  • Manage intake, prioritization, and resolution of marketing-related requests, serving as the primary point of contact for advisor teams seeking marketing support and guidance.
  • Lead onboarding for newly acquired and newly affiliated advisor teams, supporting adoption of marketing resources, platforms, processes, and best practices.
  • Develop, document, and continuously improve marketing workflows, operating procedures, and service-level standards.
  • Manage marketing vendor relationships, contracts, budgets, and performance.
  • Partner with Compliance, Advisor Solutions, Platform & Innovation, M&A, Finance, and advisor teams to implement and enhance marketing processes, technologies, and communication strategies.
  • Own and optimize the marketing technology ecosystem, including CRM, marketing automation, lead generation, reporting, and workflow solutions, and identify automation and efficiency opportunities.
  • Lead the execution and administration of lead-generation pilot programs, evaluate emerging marketing technologies, and structure testing frameworks to assess effectiveness and scalability.
  • Analyze pilot results and facilitate rollout of successful tools, platforms, and programs across advisor teams.
  • Design, build, and maintain marketing performance dashboards, operational metrics, capacity-planning reports, and executive-level reporting.
  • Monitor advisor engagement, campaign results, and operational KPIs to identify trends, opportunities, and recommendations supporting marketing strategy and business growth.
  • Coordinate and manage department communications about marketing initiatives, compliance updates, resources, technology enhancements, and process changes.
  • Develop and manage communication calendars, advisor newsletters, webinars, training sessions, and educational content.
  • Support departmental planning, resource allocation, and project management initiatives.
  • Identify operational challenges and implement solutions to improve efficiency, transparency, and scalability.

Benefits

  • Medical, dental, and vision insurance coverage beginning on the first day of employment.
  • Paid parental leave: 16 weeks for a primary caregiver and 8 weeks for a secondary caregiver.
  • Onsite mother’s lounge.
  • Flexible PTO plan.
  • Free new gym at the Chicago office.
  • 401(k) matching plan.
  • Employer HSA contributions.
  • Student loan assistance.
  • Pet insurance.
  • Base salary up to $105,000 plus a discretionary bonus; exact base salary depends on experience.
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