Manager, Marketing Automation
About The Position
This role is best for someone who has a combination of strong Marketo expertise with excellent operational discipline and a sharp eye for optimization. The ideal candidate is someone already using AI in practice and is comfortable applying AI to improve speed, quality, analysis, testing, and overall team productivity. You will own email and nurture strategy, oversee marketing automation execution, and ensure the quality and effectiveness of key programs across forms, routing, data, and campaign workflows. This role will also manage one specialist level role focused on Email Marketing. This role sits within marketing, but partners closely with RevOps who owns the broader company-wide systems and operations. This role owns marketing’s automation strategy, execution, and process improvement, with Marketo at the center.
Requirements
- 5+ years of experience in marketing automation, marketing operations, or email marketing, with deep hands-on Marketo expertise
- Strong experience with email programs, nurture campaigns, lead management, forms, landing pages, and marketing performance reporting
- Familiarity with CRM data structures
- Demonstrated use of AI tools to improve productivity, execution, analysis, or workflow effectiveness
- 1 year of experience as a direct people manager or Team Lead or mentor required
Responsibilities
- Own Marketo as marketing’s core automation platform and lead execution of email, nurture, database hygiene and campaign workflows
- Ensure proper governance in accordance with guidelines, including things like GDPR
- Develop and optimize email and nurture strategy across campaign, newsletter, and operational programs
- Build scalable processes, templates, and working models that improve speed, quality, and consistency
- Own marketing’s lead scoring, routing requirements, and data quality processes in partnership with RevOps
- Oversee forms, landing page QA, routing, testing, and related conversion operations for nintex.com
- Troubleshoot operational issues quickly and strengthen processes to reduce manual work and errors
- Own performance reporting for email, nurture, and marketing automation programs, using insights to improve engagement and conversion
- Apply AI and testing in practical ways to improve workflow efficiency, execution quality, and overall program performance
- Manage and develop one Email Marketing Specialist, providing direction, coaching, and quality control
Benefits
- Global Gratitude and Recharge Days
- Flexible, paid time off policy
- Employee wellness programs and counseling resources
- Meaningful peer recognition and awards
- Paid parental leave
- Invention/patenting assistance
- Community impact, paid volunteer time, and opportunities
- Intercultural learning and celebration
- Multiple tools through which to learn and grow, and an incredible global community
- paid time off
- twelve paid holidays
- 401(k) with employer match
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
501-1,000 employees
