Marketing Automation Manager
About The Position
At NTT Global Data Centers, we are seeking a strategic and results-driven Marketing Automation Manager (Eloqua) to evolve and scale this critical component of our global marketing engine. Operating within a highly matrixed, global B2B environment, this role will lead the design, architecture, and execution of scalable marketing automation programs that support long, complex sales cycles and enterprise buying groups. As part of the Integrated Marketing team, you will serve as the primary architect and subject matter expert for Eloqua, working in close partnership with Salesforce platforms, central MarTech, and Integrated Marketing to deliver data-driven, customer-centric lifecycle programs that drive client and prospect engagement and revenue impact. This role blends strategic program design, hands-on execution, and operational excellence, while remaining a specialized marketing automation function—not full ownership of the MarTech stack.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5–8+ years of experience in marketing automation, marketing operations, or campaign management
- Proven hands-on experience managing enterprise-scale Eloqua instances or comparable enterprise platform
- Strong expertise in Salesforce, including data models, lead lifecycle management, and integrations
- Demonstrated ability to design and execute complex lifecycle and lead nurturing programs
- Strong analytical skills with experience in reporting, attribution, and performance optimization
- Solid understanding of data privacy regulations (e.g., GDPR)
- Experience in B2B enterprise environments, ideally within technology, infrastructure, or data center industries
- Familiarity with account-based marketing (ABM) strategies and tools
- Experience supporting system integrations and data migrations
- Exposure to broader Oracle Marketing Cloud ecosystem or enterprise MarTech tools
- Experience working in a global, matrixed organization
- Remain stationary for long periods of time.
- Operate computer, peripherals, and other office equipment.
- Perform work during US business hours and global time zones.
Nice To Haves
- Certifications in Eloqua or related platforms are a plus
Responsibilities
- Own and evolve the marketing automation strategy aligned with Global Data Centers business objectives and pipeline growth targets
- Design and implement multi-channel lifecycle programs, including lead nurturing, onboarding, retention, and re-engagement
- Develop scalable frameworks to support enterprise B2B buyer journeys and long sales cycles
- Partner with demand generation, content, and digital teams to deliver coordinated, high-impact campaigns
- Own, maintain, and scale the Eloqua platform to support global marketing initiatives
- Design and implement campaign templates, program architectures, and automation workflows
- Lead execution and optimization of automated campaigns across email, web, and integrated channels
- Drive A/B testing, personalization strategies, and continuous optimization
- Architect solutions with Salesforce as a core dependency, ensuring seamless integration between systems
- Align lead lifecycle, scoring, routing, and data models across Eloqua and Salesforce
- Ensure accurate campaign attribution, funnel visibility, and pipeline reporting
- Translate business requirements into scalable technical solutions across both platforms
- Establish and maintain data governance standards, ensuring high data quality and GDPR compliance
- Define and implement segmentation, lead scoring, and client and prospect engagement strategies
- Build and maintain clear documentation, playbooks, and operational processes to support global consistency
- Troubleshoot system and campaign issues to ensure reliable execution
- Map and harmonize data schemas, campaign structures, and processes across regions and business units
- Enable scalable solutions that support a globally distributed marketing organization
- Identify opportunities to leverage AI-driven capabilities to improve segmentation, targeting, and operational efficiency
- Help build clean, structured data foundations to support future AI and advanced analytics use cases
- Evaluate and recommend enhancements and integrations to enhance Eloqua and other connect platforms
- Act as the subject matter expert for marketing automation within GDC
- Support cross-department marketing campaigns at both a global and regional (or country) level
- Serve as a bridge between technical systems and business strategy
Benefits
- monthly stipend is provided to cover expenses associated with working remotely and use of a personal mobile device
- annual bonus; payout is dependent upon individual and company performance
- paid time-off
- medical, dental, and vision benefits
- life and supplemental insurance
- short-term and long-term disability
- flexible spending account
- 401k retirement plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
