Marketing Automation Manager
About The Position
Southern New Hampshire University is seeking a Marketing Automation Manager to drive the adoption of marketing automation, specifically Salesforce Marketing Cloud, and implement industry-leading engagement strategies. This role involves building communication journeys for prospective students, including emails, text messages, and personalized landing pages, to guide them through the enrollment funnel. The position supports both campus and online marketing automation workflows and requires building Marketing Cloud Journeys, writing SQL, and developing automations. Responsibilities also include creating email templates, collaborating with creative teams for content, and performing quality assurance on marketing automation journeys. The role reports to the Director of Marketing Automation.
Requirements
- 3 years of marketing automation experience and managing marketing technology solutions
- 2 years of CRM experience
- Bachelor's degree
- Experience understanding and anticipating dependencies across complex systems.
- Experience communicating complex ideas and processes to business stakeholders.
Responsibilities
- Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud).
- Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset.
- Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business.
- Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud.
- Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions.
- Champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR.
- Collaborate with cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization.
- Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
- Other responsibilities as assigned.
Benefits
- High-quality, low-deductible medical insurance
- Low to no-cost dental and vision plans
- 5 weeks of paid time off
- Paid holidays
- Employer-funded retirement
- Free tuition program
- Parental leave
- Mental health and wellbeing resources
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
