Manager, Marketing Technology & Automation

CULTURAL EXPERIENCES ABROAD LLC•Phoenix, AZ

1d•Onsite

About The Position

As the Manager, Marketing Technology & Automation, you’ll be responsible for enabling personalized, scalable customer engagement through CEA CAPA's marketing technology ecosystem. You will own marketing automation, audience segmentation, customer journeys, workflow development, platform administration, and integration between Salesforce and marketing technologies. The role partners closely with Growth Marketing, Digital Experience & Technology teams to ensure timely, relevant, and effective communications throughout the student lifecycle. This role is expected to help responsibly establish AI practices to improve campaign effectiveness, accelerate content production, and scale personalization across the technology stack.

Requirements

Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or a related field
5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar
Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies
Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other 1:1 channels
Experience designing audience segmentation, trigger-based communications, and personalization strategies
Strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows
Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems
Experience evaluating, implementing, and optimizing marketing technology solutions
Strong analytical and problem-solving skills, with the ability to translate business requirements into scalable technical solutions
Excellent project and stakeholder management skills

Nice To Haves

Experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, Pardot, Acoustic, or similar (certifications a plus)
Experience with SMS, mobile engagement, conversational marketing, or AI-enabled engagement tools
Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions
Experience supporting enrollment, ecommerce, subscription, or high-consideration purchase journeys
Experience working in complex, multi-brand or multi-product environments

Responsibilities

Build and optimize automated customer journeys across email, SMS, chat, and emerging channels
Design lifecycle workflows supporting lead generation, nurture, enrollment, pre-departure, and retention objectives
Manage campaign automation and personalization strategies
Develop segmentation frameworks
Implement behavioral and lifecycle triggers
Support AI-driven personalization strategies
Improve targeting precision and customer relevance
Serve as primary administrator for marketing automation platforms
Ensure integration with Salesforce and other enterprise systems
Maintain platform documentation, governance, and standards
Facilitate training & team enablement for key teams that will need to utilize the marketing automation platform.
Support data quality and compliance requirements
Serve as primary POC for software vendor and implementation partners, including contract renewals, licensing/utilization management and scopes of work.
Evaluate emerging technologies and vendors
Identify opportunities to improve engagement effectiveness
Lead recommendations and implementation of new martech capabilities e.g. SMS optimization, AI tools, personalization engines etc.
Monitor automation performance
Track engagement and journey effectiveness
Identify optimization opportunities