Marketing Automation Manager, Marketo

Impact.com • New York City, NY

1d

About The Position

As the Marketing Automation Manager - Marketo, you will play a critical role in the success of our global marketing initiatives. Everything we do in marketing runs through Marketo, making this role the technical execution arm of Marketo programs from soup to nuts and keeping up with new features and functionality. Reporting to the Director of Marketing Operations & Analysis, you will collaborate closely with the Marketing team to design, execute, and optimize global campaigns that drive measurable results. This role focuses on building and managing programs in Marketo across multiple channels, including email, paid search, paid social, webinars/events, and account-based marketing (ABM). You will also oversee the integration of new business units, identify opportunities for optimization, and ensure seamless operations across our marketing technology stack. Your expertise will help us scale marketing efforts efficiently while meeting key performance indicators (KPIs) and business objectives.

Requirements

• 4+ years of experience using Marketo.
• 2+ years of experience with Salesforce.
• Strong collaboration and project management skills.
• Functional experience in HTML and CSS.
• Experience with various martech platforms and tools.
• Adept at reporting tools; Excel, SFDC, Looker Studio or equivalent
• Experience tracking and reporting on campaign performance
• Experience with Marketo Measure/Bizible
• B2B marketing experience

Responsibilities

• Collaborate Demand Gen, Programs, Events and global marketing managers to build and optimize all campaigns running through Marketo
• Test, optimize and standardize email, programs, forms, landing pages and templates
• Upload and maintain lead lists and oversee data hygiene within the Marketo instance
• Manage email consent best practices
• Manage and optimize all integrations between Marketo and other tools in the marketing technology stack.
• Oversee third-party agencies or teams responsible for uploading and managing landing pages, emails, creatives, and campaign reporting.
• Support marketing initiatives across regions (EMEA, APAC, US) and business units.
• Participate in the training and supervision of Marketo users including email marketers
• Identify and implement new campaign opportunities and areas for operational improvement.
• Implement, maintain, and troubleshoot tracking scripts or elements that provide accurate reporting
• Improve email engagement, deliverability and unsubscribes

Benefits

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
• Flexible spending accounts and 401(k)
• Responsible PTO policy
• Mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage.
• Monthly gym reimbursement policy
• Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Free Coursera subscription
• PXA courses
• Parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology stipend to help you set up your home office
• Monthly allowance to cover your internet expenses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed