Marketing Automation Specialist

Scribe

1d•$76,000 - $135,000•Remote

About The Position

Scribe's demand gen team is building its enterprise pipeline motion from scratch, and this role is the operational backbone that makes it work. As our Marketing Automation Specialist, you own the HubSpot instance end-to-end: workflows, lifecycle stages, lead scoring, list management, and the data hygiene that keeps everything trustworthy. You're not walking into a polished system with clear runbooks — you're walking into a build, and the person who thrives here will shape what our martech stack looks like 12-18 months from now.

Requirements

Has owned HubSpot end-to-end at a B2B SaaS company — not just sent emails from it, but built workflows, managed lifecycle stages, and can walk through exactly how a workflow they built actually functions
Has caught and fixed a data quality problem before someone else noticed it — understands contact completeness, workflow error rates, and what bad data costs a demand gen team
Has worked without a dedicated RevOps function and figured out what to prioritize without waiting for a ticket queue or a manager to build the backlog
Has at least one end-to-end marketing automation use case they owned from design to measurement — can speak to what worked, what didn't, and what they'd do differently
Comfortable operating in ambiguous build environments at early or growth-stage B2B SaaS companies, or demand gen agencies with a hands-on martech practice

Nice To Haves

Hands-on experience with Clay for data enrichment or signal-based outreach plays
Familiarity with Zapier, Customer.io, or similar tools for cross-platform automation
Salesforce basics — enough to understand the HubSpot-to-SFDC sync and troubleshoot it independently
Experience building or iterating on AI-assisted prompt workflows for campaign personalization or BDR enablement

Responsibilities

Own the full HubSpot instance — workflows, contact lifecycle stages, lead scoring, list management, and integrations — with clear accountability for whether campaigns launch correctly and data flows cleanly
Audit the current state of HubSpot within your first 30 days, document what's broken or missing, and build the backlog that drives your first 90 days of work
Ensure consistent, reliable lead flow from form submission through HubSpot into Salesforce, with QA built into every campaign launch
Partner with the demand gen manager on campaign execution, the BDR team on sequencing and enrichment plays, and PMM on coordinated campaign launches
Build and own enrichment and signal playbooks using tools like Clay to accelerate BDR outreach and campaign personalization
Identify and close the top gaps in the martech stack, then propose and ship net-new automations the team isn't running yet
Document integrations and processes so the team has clear operational visibility into pipeline performance at all times