Manager, Integrated Marketing, Video & Digital

Subway•Miami, FL

14h

About The Position

The Manager, Integrated Marketing, Video and Digital acts as the project manager for integrated marketing initiatives, orchestrating collaboration across Subway's Agency of Record (AOR), specialty agencies, and internal cross-functional teams. This role is directly responsible for video and digital execution — from production through campaign launch — bringing QSR industry expertise and strategic rationale to ensure a seamless, on-brand consumer experience.

Requirements

Bachelor's Degree in Marketing, Communications, Business, or related field.
5+ years of experience in marketing, video production, or integrated campaign management
QSR, restaurant, or multi-unit retail experience strongly preferred
Proven track record leading multi-channel marketing campaigns from strategy through execution
Experience managing or partnering closely with an Agency of Record (AOR) and specialty agencies
Strong strategic and analytical thinking, with the ability to translate business objectives into creative plans
Excellent leadership, communication, and stakeholder management skills across all levels of the organization
Comfortable operating in a fast-paced, matrixed, deadline-driven environment
Strong understanding of video production processes and best practices
Proficiency with AI tools to support content creation, research, and workflow efficiency

Responsibilities

Lead integrated marketing strategy across the Agency of Record (AOR) and specialty agency partners to ensure seamless, on-brand consumer experiences across all channels
Serve as key strategic partner to leadership, translating brand and business priorities into actionable creative plans
Oversee cross-agency collaboration and internal cross-functional synergies to ensure seamless execution of marketing window launches
Develop and strengthen the relationship with Subway's Agency of Record (AOR) to support long-term collaboration and creative excellence
Oversee end-to-end video production process, from concept through final delivery ensuring creative quality and brand consistency
Partner with Legal, Finance, and cross-functional stakeholders to manage production budgets, timelines, and approvals
Troubleshoot production and launch issues in real time, ensuring on-time, on-budget delivery
Bring deep understanding of the QSR/restaurant industry to inform creative strategy marketing calendar planning, and competitive positioning
Contribute to development of brand campaign strategy, ensuring alignment with business objectives and consumer insights
Monitor advertising trends, industry learnings, and creative approaches from other TV commercials and campaigns to identify opportunities for innovation
Apply understanding of insights testing methodologies to inform brand and creative decisions
Coordinate cross-functional alignment across Marketing, Legal, Finance, and Operations to drive seamless execution
Represent the Video & Digital function in leadership and cross-departmental meetings