Video and Digital Marketing Coordinator

Kent State • Kent, OH

2d • $42,357 - $45,000 • Onsite

About The Position

Develops video and digital content in support of the marketing initiatives for a department, unit/college or division. Reports to designated administrator.

Requirements

• Bachelor's degree in communications, video/media, broadcast production, journalism, or related field.
• One year of video production experience.
• Digital marketing/related fields, tools, techniques, and technology
• Media production applications (Adobe Premiere and/or Final Cut Pro X, After Effects, Media Encoder and/or Compressor, Photoshop and/or Illustrator, Audition and Microsoft Office Storytelling), design and editorial processes
• Video editing, producing, directing
• Multi-media script writing
• Cinematography
• Professional camera operation
• Digital sound recording
• Interview set lighting
• Motion graphic design
• Video compression
• Interviewing subjects on camera
• Written, verbal and interpersonal communication
• Adhering to deadlines
• Work effectively in a collaborative environment
• Establish and maintain cooperative working relationships with a variety of clients within the department and the university
• Manage time and resources and effectively balance multiple priorities
• Be self-directed and self-motivated
• Integrate storytelling, design and editorial processes with high production value
• Occasionally work evenings and weekends

Nice To Haves

• Newsroom experience, News/TV production -or- corporate/higher ed

Responsibilities

• Contribute to the unit's overall marketing strategy by developing video and digital content using emerging technologies, platforms, and techniques.
• Produce and edit videos, photography, and motion graphics for storyboarding, website, social and electronic communications in a high quality manner that is consistent with the university's image and brand.
• Recommend and oversee alternative digital methods for delivering programming, volunteer training and communications including the use of webcasts, live streaming web/video conferencing and other distance-based technology.
• Assist in developing strategies for digital communications.
• Create, develop or secure all assets related to video production, including music, voiceover, visual graphics, etc.
• Research innovative digital marketing techniques, production equipment, software and services for continuous optimization and improvement of the unit's digital marketing presence.
• Manage the videography data storage system, ensuring the proper archiving, organization and redundancy of all video footage, projects and related media.
• Design graphical elements and prepare images for college website, print and social media.
• Assist in oversight of college social media sites (Instagram, Facebook, Twitter, YouTube), work with content providers to create ongoing calendar for posts, and post content.
• Provide support to marketing department for web development needs for implementation of marketing/recruitment campaigns; specific landing pages, QR code generation, etc.
• Maintain and service all video equipment.
• May assist with evaluating analytics.
• May supervise student employees.
• Perform related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level