Manager Growth Marketing (Public Sector)
About The Position
Our Public Sector Marketing Team is responsible for developing and executing marketing strategies that build brand awareness, generate demand, and accelerate revenue growth across the US and Canada. We work closely with sales, channel partners, and global marketing teams to deliver integrated programs tailored to the unique needs of Federal, State, Local Government, and Higher Education customers. As a Growth Marketing Manager, you will lead marketing strategy and program execution across the US and Canada Public Sector. You will bridge local Public Sector sales leadership with global marketing teams to build brand awareness, drive net-new pipeline, and accelerate revenue growth through both direct sales initiatives and strategic indirect partner channels.
Requirements
- 8 years of relevant experience and a Bachelor's degree or its equivalent
- Proven experience building and executing B2B demand generation campaigns within the technology industry
- Familiarity with government procurement cycles, public sector purchasing dynamics, and key government initiatives
- Experience supporting both direct sales organizations and channel partner networks
- A track record of driving alignment across matrixed sales, marketing, and cross-functional teams
- A data-informed mindset with experience using marketing data and CRM tools to measure business impact
Responsibilities
- Aligning with sales leadership to develop and execute marketing strategies across target public sector audiences
- Designing and executing multi-channel demand generation programs that generate qualified leads and sales pipeline
- Collaborating with direct sales teams and channel partners to develop and execute joint marketing programs
- Connecting regional sales needs with global marketing and product teams to drive alignment and execution
- Partnering with sales teams to improve lead conversion, funnel velocity, and pipeline performance
- Monitoring pipeline metrics, campaign performance, and ROI to optimize marketing investments
- Managing marketing budgets and allocating resources toward high-impact programs and initiatives
Benefits
- healthcare
- 401K savings plan
- company holidays
- vacation (in the form of PTO)
- sick time
- parental leave
- employee assistance program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
