Manager, Growth Marketing

Demant Group•Toronto, ON

1d•Hybrid

About The Position

The Manager, Growth Marketing is accountable for leading the new prospect acquisition portfolio for HearingLife Canada, with responsibility for delivering appointment growth, improving acquisition efficiency, and strengthening full-funnel performance across paid media, traditional media, direct mail, affiliates, partnerships, local activation, and other new prospect lead generation channels. Reporting to the Director, Customer Acquisition & Retention, this role translates national business targets into actionable acquisition strategies, channel plans, campaign priorities, budget pacing, and investment recommendations. The Manager is responsible for ensuring acquisition activity is commercially aligned, insight-led, regionally prioritized, operationally executable, and measured against clear business outcomes. The role provides leadership across acquisition planning, campaign governance, performance management, budget pacing, agency and vendor management, and team development. It also plays a key role in cross-functional alignment with Brand, Sales, the National Appointment Centre, Clinics, Analytics, Finance, Web/CRM, and Global Marketing to ensure acquisition programs support clinic capacity, revenue objectives, and customer journey expectations. This role leads a team and is expected to build a disciplined, accountable, and performance-oriented acquisition function that can scale demand generation while improving quality, efficiency, and predictability.

Requirements

8+ years of progressive experience in customer acquisition, performance marketing, growth marketing, media, demand generation, digital marketing, or integrated campaign management.
5+ years of people leadership experience, including direct management or formal leadership of team members, agencies, vendors, or cross-functional workstreams.
Demonstrated experience managing a meaningful acquisition portfolio, including campaign strategy, channel planning, budget pacing, performance optimization, and business reporting.
Experience managing multi-channel acquisition programs across digital and offline channels.
Strong understanding of full-funnel acquisition, including demand generation, lead generation, appointment creation, conversion, quality, cost efficiency, and revenue impact.
Experience managing budgets, forecasts, campaign KPIs, agency/vendor deliverables, and performance recommendations.
Strong analytical skills with the ability to translate performance data into business insights, decisions, and clear actions.
Strong project and stakeholder management skills with the ability to manage multiple priorities, influence partners, and drive work through ambiguity.
Demonstrated ability to work effectively in a matrix environment with local and global partners.
Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred. Equivalent combination of education, professional training, and relevant experience in growth marketing, customer acquisition, performance marketing, or integrated campaign management will also be considered.

Nice To Haves

Experience with paid media, direct mail, affiliates, partnerships, traditional media, CRM campaign coordination, or marketing automation is an asset.
Experience in healthcare, retail, multi-location services, financial services, telecom, insurance, or appointment-based consumer businesses is an asset.
Experience working with Web/CRM partners to define campaign landing page, tracking, booking, and customer journey requirements is an asset; ownership of SEO, organic performance, website optimization, GMB/local search, and CRO is not required for this role.

Responsibilities

Lead and develop a customer acquisition team responsible for campaign execution, channel coordination, performance reporting, and optimization support.
Set clear accountabilities, priorities, KPIs, workflows, and operating rhythms that enable strong execution and measurable outcomes.
Coach team members to improve strategic thinking, campaign planning, analytical capability, stakeholder management, and ownership of deliverables.
Build team capability by creating structured ways of working, documentation standards, reporting expectations, and performance review routines.
Review team deliverables for accuracy, quality, insight, business relevance, and executive readiness.
Foster a team culture grounded in accountability, collaboration, pace, continuous improvement, and high standards.
Lead the new prospect acquisition portfolio, ensuring acquisition strategies and channel plans support appointment growth, funnel quality, clinic capacity, and revenue objectives.
Translate annual, quarterly, and monthly business targets into clear acquisition strategies, campaign priorities, channel plans, regional investment recommendations, and performance actions.
Own acquisition performance across paid media, traditional media, direct mail, affiliates, partnerships, local activation, and other new prospect lead generation channels.
Lead acquisition budget planning, pacing, variance analysis, and investment recommendations, ensuring spend is aligned to business priorities and performance outcomes.
Establish a disciplined campaign governance model, including clear briefs, audience strategy, offers, creative requirements, messaging, timelines, tracking, KPIs, reporting, and post-campaign learnings.
Monitor and improve full-funnel acquisition performance, including created appointments, scheduled appointments, completed appointments, aidable loss rate, cost per appointment, conversion, ROMI, and budget efficiency.
Identify performance risks and opportunities early and recommend corrective actions based on data, business context, regional need, and operational feasibility.
Lead test-and-learn strategies across media mix, audience targeting, creative, offers, direct mail, affiliates, partnerships, calls-to-action, and regional investment.
Partner with Brand to ensure acquisition activity is compelling, consistent, and aligned to HearingLife’s premium positioning.
Partner with Sales, NAC, and Clinics to ensure acquisition activity is aligned to clinic capacity, lead follow-up expectations, appointment quality, and regional priorities.
Partner with Web/CRM owners to ensure campaigns are supported by appropriate landing page, form, booking, tracking, and customer journey requirements, while maintaining clear ownership boundaries for web optimization, SEO, organic performance, and CRO.
Manage agency and vendor relationships with clear expectations, performance accountability, timelines, budget discipline, and continuous improvement.
Collaborate with Global Marketing to apply relevant Customer Acquisition, Media, Digital, and campaign best practices in the Canadian market.
Lead weekly and monthly acquisition performance reviews, translating results into clear insights, decisions, and action plans.
Maintain acquisition scorecards and performance documentation that provide visibility into campaign, channel, regional, and funnel-level results.
Manage day-to-day budget pacing, variance tracking, and investment recommendations across acquisition channels.
Ensure acquisition activity is properly planned, briefed, tracked, launched, monitored, optimized, and evaluated.
Build and maintain campaign calendars, channel plans, test plans, budget trackers, and performance documentation.
Partner with Analytics and Finance to improve reporting accuracy, forecast visibility, attribution, and business impact measurement.
Coordinate with Web/CRM owners on campaign landing page, form, booking, tracking, and customer journey requirements, without owning SEO, organic performance, GMB/local search, website optimization, or CRO.
Maintain strong agency and vendor governance, including clear scopes, deliverables, timelines, reporting expectations, quality control, and performance follow-up.
Prepare clear performance updates, recommendations, and decision points for the Director, Customer Acquisition & Retention and senior stakeholders as required.