Manager, Growth Marketing

Veradigm•Raleigh, NC

13d•$84,520 - $117,483

About The Position

The Manager, Growth Marketing is a strategic and hands-on marketer responsible for driving pipeline creation, accelerating conversion across the sales funnel, and optimizing campaigns that support revenue growth. This role blends data-driven experimentation with strong storytelling and GTM execution. The ideal candidate brings experience in healthcare technology (preferably electronic health records (EHR), revenue cycle management (RCM), or adjacent provider-focused, payer or life science solutions), and thrives in a fast-paced, metrics-oriented environment.

Requirements

Bachelor's Degree or equivalent Business experience
2–5 years of relevant growth marketing or demand generation experience in B2B technology or healthcare technology environments
Healthcare IT experience strongly preferred, especially experience with EHR, practice management, and/or revenue cycle solutions
Proven ability to plan, launch, and optimize integrated marketing campaigns that drive measurable pipeline and revenue
Strong analytical mindset with experience using marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Gong, etc.)
Experience operating in a metrics-driven environment with a clear understanding of MQL/SQL definitions, funnel analytics, and conversion optimization best practices
Excellent written and verbal communication skills with an ability to tailor messaging to different audiences
Demonstrated ability to collaborate cross-functionally, manage competing priorities, and work in a fast-paced team environment
Creative problem solver who is curious, resourceful, and comfortable experimenting with new tactics

Responsibilities

Develop and execute multi-channel growth marketing programs (email, digital, paid media, events, website, nurture) that generate and accelerate qualified pipeline
Own campaign planning, execution, and optimization tied to MQL, SQL, and revenue goals
Partner with Product, Sales, and Marketing Operations to align messaging and targeting across segments and funnel stages
Analyze funnel performance and campaign effectiveness; translate insights into clear recommendations and iterative improvements.
Collaborate closely with the Marketing Operations team to define lead routing rules, scoring models, and SLA alignment with Sales
Support whitespace and ABM marketing strategies to drive expansion within existing accounts
Manage campaign calendars, budgets, and timelines across multiple stakeholders
Report campaign performance regularly, providing visibility into KPIs, ROI, and optimization plans
Stay current on healthcare provider trends, market dynamics, and competitive shifts to inform campaign strategy