Growth Marketing Manager

Arbor Day Foundation•Lincoln, NE

6d•Hybrid

About The Position

The Arbor Day Foundation is seeking a Growth Marketing Manager to build and scale the lead generation engine that fuels its Corporate Partnerships team. This role will lead the strategy, execution, and optimization of growth marketing initiatives to drive new corporate partnerships. The Growth Marketing Manager will own the entire lead generation ecosystem, from identifying prospective partners and creating demand to nurturing opportunities and delivering qualified leads to the Partnerships team. This individual contributor role involves building scalable growth strategies, optimizing marketing funnels, leveraging data for decision-making, and continuously improving performance across channels to expand the Foundation's impact through corporate engagement.

Requirements

5+ years of experience in B2B marketing, demand generation, lead generation, growth marketing, or a related field.
Proven success building and scaling lead generation programs that drive qualified pipeline and revenue.
Experience developing multi-channel marketing campaigns that generate measurable results.
Strong understanding of CRM platforms, marketing automation tools, lead scoring, segmentation, and funnel optimization.
Experience partnering closely with sales or business development teams.
Exceptional analytical skills and a track record of using data, testing, and insights to improve performance.
Ability to operate independently, prioritize effectively, and make strategic decisions with minimal oversight.

Nice To Haves

Passion for the Foundation’s mission, nature, environmental stewardship, and people.
Experience within sustainability, environmental, nonprofit, or purpose-driven organizations is a plus.

Responsibilities

Lead the development and execution of growth marketing strategies that generate qualified opportunities for the Corporate Partnerships team across four business lines.
Create and optimize scalable demand generation programs that consistently drive awareness, engagement, and new partnership opportunities.
Plan and execute integrated campaigns across email, outbound outreach, content marketing, social media, events, and emerging channels to grow the partnership pipeline.
Continuously improve lead qualification, nurturing, conversion rates, and partner acquisition through testing, data analysis, and funnel optimization.
Monitor marketing performance, campaign effectiveness, and pipeline health, translating insights into recommendations that improve growth and ROI.
Identify new opportunities to attract prospective partners through compelling positioning, thought leadership, content, and brand-building initiatives.
Collaborate closely with Corporate Partnerships, Marketing Communications, and Business Intelligence teams to align marketing efforts with growth goals and ensure a seamless prospect experience.
Engage with internal stakeholders, industry organizations, and corporate partners to uncover opportunities and support long-term growth.
Monitor industry trends, competitor activity, and emerging partnership opportunities to inform strategy and identify new avenues for growth.
Oversee lead generation budgets, vendors, marketing technology, and sponsorship opportunities to maximize impact and return on investment.

Benefits

Medical, Dental, and Vision Coverage - Multiple plan options, including PPO and High-Deductible Health Plan (HDHP).
Company-Paid Life Insurance - $15,000 basic coverage, plus voluntary options available.
Short- & Long-Term Disability - Fully paid by the company.
Employee Assistance Program (EAP) - Free, confidential counseling and resources for you and your family.
Supplemental Insurance Options - Accident, Critical Illness (includes infertility coverage), and Hospital Indemnity plans available.
401(k) Retirement Plan - Immediate eligibility with company match up to 5%; full vesting after 5 years.
Flexible Spending Accounts & Health Savings Account (HSA) - Pre-tax savings for healthcare and dependent care expenses.
Eight paid holidays, one floating holiday, and an annual companywide “Unplug Time” during the holidays.
Parental Leave - 12 weeks paid for birthing parents | 2 weeks paid for non-birthing parents | Available for adoption as well.
Paid Time Off - Vacation, sick leave, and paid volunteer time off.
Professional Development - Access to LinkedIn Learning and tuition reimbursement.
Learning Time - Team members are encouraged to spend 40+ hours on development.
HealthJoy App – Included with medical insurance to simplify healthcare navigation and support.
Wellness & Recognition – Incentives, recognition gifts awarded for work anniversaries & birthdays.
Exclusive Discounts & Free Admission – Tree Adventure, Arbor Lodge State Historical Park, golf and more.