Growth Marketing Manager
Uride
•CA$110,000 - CA$130,000
About The Position
Uride is looking for a hands-on Marketing Manager to own both sides of its marketplace — drivers and riders — across Canada. This is a builder role: you'll set up the channels, run the campaigns, write the briefs, manage the budget, and report on what's working. You'll report directly to senior leadership.
Requirements
- 5+ years in growth, performance, or integrated marketing — you've run campaigns start to finish
- Strongly data-oriented — comfortable pulling reports, interpreting metrics, and making decisions based on numbers rather than gut feel
- Hands-on experience with paid social and search (Meta, Google, TikTok)
- Strong writing skills — you can produce clear copy without heavy editing
- Comfortable owning a budget and defending spend decisions with data
- Self-starter who can operate without a large team or agency support
- Experience working in a fast-moving, multi-market or platform business
Nice To Haves
- Rideshare, mobility, or marketplace experience
- Experience managing a PR agency or freelance writer
- Familiarity with driver or gig worker audiences
- French language skills (asset for Quebec expansion)
Responsibilities
- Own the full driver recruitment funnel across all active Uride markets
- Build and manage acquisition channels: paid social, search, referrals, community outreach
- Partner with City GMs on local driver supply targets
- Drive first-time rider volume across cities through performance marketing
- Own and allocate the marketing budget across channels; report on ROI to leadership
- Build viral and referral loops to reduce paid CAC over time
- Coordinate promotions and local market activations
- Manage the external PR writer relationship and content pipeline
- Develop and maintain an editorial calendar of story angles
- Identify media opportunities tied to company milestones, city launches, and driver stories
- Build Uride's share of voice in Canadian rideshare media
- Own all outbound comms: email, push notifications, and in-app messaging
- Maintain consistent brand voice across all channels and markets
- Produce campaign briefs, copy, and creative direction for design partners
- Support City GMs with lifecycle campaign assets and messaging templates
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
