Growth Marketing Manager

Workday•New York City, NY

5d•Hybrid

About The Position

We're hiring a Growth Marketing Manager to join our Marketing team. This is a mid-level role for a hands-on marketer who can own paid acquisition, web experimentation, and conversion rate optimization across our key markets. You'll sit at the intersection of performance marketing, growth, and web optimization: designing and running multi-channel campaigns, continuously improving our marketing website, and turning high-intent traffic into pipeline and revenue. You'll partner closely with our broader Marketing, Design, and Commercial teams to drive measurable growth for both of Sana's AI products. This role is ideal if you love going deep on data, running experiments end-to-end, and shipping iterative improvements that compound over time.

Requirements

5+ years in a highly data-driven digital marketing, growth, or CRO role, ideally in B2B SaaS or tech.
Hands-on experience managing multi-channel paid campaigns (e.g. Google Ads, LinkedIn Ads, Meta) with clear revenue or pipeline accountability.
Proven track record designing, executing, and analyzing A/B and multivariate tests on websites or landing pages that moved key metrics (conversion rate, CPA, or similar).
Strong proficiency with web and campaign analytics tools such as GA4 and major ad platforms.

Nice To Haves

Comfortable building and maintaining dashboards in tools like Looker Studio, Sheets, or BI platforms to track performance and inform decisions.
Solid understanding of CRO principles, experimentation frameworks, and user-centered web design best practices; familiarity with heatmapping/session replay and testing tools (e.g. Hotjar, VWO, Optimizely).
Excellent written and verbal communication skills; able to craft succinct, conversion-focused messaging and present recommendations with clarity and confidence.
Experience with Salesforce or similar CRM and marketing automation platforms (e.g. HubSpot, Marketo), and background working on complex B2B buying journeys.
Familiarity with SEO fundamentals and how they interact with UX and conversion; experience in AI, data, or developer tooling markets is a plus.

Responsibilities

Plan, launch, and optimize full-funnel performance campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta, and other relevant channels (e.g. YouTube, Reddit) to drive high-quality lead and opportunity generation.
Monitor and optimize campaigns daily, refining audiences, creatives, bids, and budgets to maximize ROAS while hitting CAC and CPA targets.
Run systematic A/B and multivariate tests on ads, landing pages, and funnels to improve CTR, conversion rate, and downstream pipeline metrics.
Partner with content and design to brief and iterate on high-performing creatives, messaging, and offers tailored to our core buyer personas.
Own experimentation on Sana's marketing website and key landing pages, designing and running tests across layout, copy, UX, and forms to improve visit-to-lead and lead-to-opportunity conversion.
Use quantitative data (GA4, behavioral analytics) and qualitative insights (session recordings, surveys, user feedback) to identify friction points and prioritize CRO opportunities.
Collaborate with design, product marketing, and web development to implement winning variations and ensure a consistent, premium brand experience.
Maintain clear documentation of tests, hypotheses, results, and learnings to build a scalable experimentation program over time.
Build and maintain dashboards to monitor key performance metrics such as CTR, CVR, CPA, ROAS, and pipeline/revenue impact across channels and experiments.
Own marketing tracking and attribution quality across web and paid media, partnering with RevOps to ensure accurate lead source, campaign, and opportunity data.
Analyze performance across the entire funnel, from first touch to closed-won, to identify where optimizations will have the largest impact, and communicate clear, data-backed recommendations to stakeholders.
Work closely with Digital Marketing, Product Marketing, Design, and Sales to align campaigns and experiments with business priorities, launches, and target segments.
Partner with Sales on feedback loops around lead quality and pipeline, iterating targeting and messaging accordingly.
Support broader growth initiatives when needed, including content-driven campaigns, events, and partnerships, always with a focus on measurable impact.