Growth Marketing Manager

Crowd Cow•Seattle, WA

8d•$130,000 - $150,000•Hybrid

About The Position

Crowd Cow sources premium meat and seafood directly from farms and fishermen and ships it to subscribers who care where their food comes from. Our thesis is simple: quality and provenance should win — and we’ve built a real, profitable business around it. We’re a small, disciplined team, and we’re adding the growth DNA to supercharge acquisition. Your mission is to find where our people are hanging out—both online and out in the real world—and build real, viral momentum. There’s an entire world of meat enthusiasts who are tailor-made for our value proposition, who have never heard of Crowd Cow, simply because they’re gathering in spaces and communities we haven’t shown up to yet. We’re hiring you to hunt down these spaces—whether that's a niche digital forum or an offline community—and prove we can win these customers. We have the thesis. You’re here to prove it works.

Requirements

Mission-driven approach to growth.
Proven track record for locating where customers gather and earning their trust.
Ability to build customer momentum and product buzz.
Experience hunting and farming new channels beyond traditional PPC.
Ability to stand up non-traditional channels and turn what works into a repeatable playbook.
Product-led thinking, with an understanding of the Product and Growth overlap.
Ability to shape how the value proposition shows up in the product and UX.
Experience with organic growth strategies (referral, community, influencer, partnerships, field).
Experience with paid media (Google, Meta, Amazon Marketplace).
Understanding of acquisition economics (CAC, payback period, LTV).

Responsibilities

Own new customer acquisition, starting with organic channels before paid ones.
Build and scale organic and community growth, including referral, community, influencer, partnerships, and field marketing.
Experiment with new channels, launching tests quickly, killing what doesn't work, and creating repeatable playbooks for successful channels.
Manage paid media (Google, Meta, Amazon Marketplace) once organic growth validates, with a focus on CAC and payback discipline.
Manage acquisition economics, including CAC, payback period, and LTV.
Partner closely with the Content Marketing Manager and Marketing Manager.