Growth Marketing Manager

Jam City•Culver City, CA

9d•Onsite

About The Position

Jam City is seeking an experienced Growth Marketing Manager to join their Los Angeles office and work on several of their top-grossing mobile games. This role is crucial for driving Jam City’s mobile marketing growth through data-driven user acquisition (UA), creative strategies, and App Store Optimization (ASO). The ideal candidate will be a high-impact marketer capable of collaborating with cross-functional teams, analyzing the competitive landscape, optimizing conversion funnels (both organic and paid), and utilizing machine learning and AI across the user lifecycle. This position is for a growth marketer passionate about creative innovation, search visibility, and games.

Requirements

3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing.
Proven track record of owning or heavily influencing creative strategy and ASO (App Store Optimization) for mobile apps or games.
Deep analytical mindset with strong data-driven decision-making skills; ability to turn creative and ASO test results into actionable growth strategies.
Hands-on experience running campaigns on major networks (e.g., Meta Ads, Google AC, AppLovin) and using ASO tools (e.g. AppTweak).
High proficiency in Excel or Google Sheets for data analysis.
BA/BS Degree in Marketing, Finance, Economics, or an equivalent quantitative field.

Nice To Haves

Knowledge of SQL, Databricks, and Tableau.
Experience working in the social/mobile game industry.
Knowledge and passion for mobile games!

Responsibilities

Manage significant marketing budgets to maximize Jam City’s growth, efficiency, and business profitability across social channels, ad networks, and DSPs.
Own the end-to-end UA creative strategy, including building performance-driven creative roadmaps, briefing production teams, and testing new formats to improve conversion rates and lower CPIs.
Define and execute App Store Optimization (ASO) strategies, leading organic growth initiatives such as keyword optimization, A/B testing store assets, and aligning ASO with paid UA hooks.
Optimize channel, creative, and store performance by focusing on KPIs like ROAS, LTV, ARPU, and organic multiplier.
Manage advertising and ASO vendor partnerships, and evaluate new acquisition channels and optimization tools based on market intelligence.
Collaborate closely with studios, creative services, and lifecycle marketing teams to ensure a holistic approach to growth.