Manager, Go-To-Market

La Senza • Columbus, OH

1d

About The Position

The Manager, Go-To-Market will lead the go-to-market process for a global retail business, coordinating product launches, seasonal campaigns, and promotional events across stores and ecommerce. Reporting to the SVP, Global Retail Operations, this hands-on role combines strategy and execution, including building scalable launch processes and managing timelines, cross-functional readiness, and project details. The role partners with teams across Merchandising, Planning & Allocation, Marketing, Visual, Ecommerce, Store Operations, and Supply Chain.

The manager will own the go-to-market calendar, coordinate launch readiness and communications, improve processes and playbooks, assess performance, and support expansion into new markets and channels. The position may include hiring, coaching, leading, and developing one or more direct reports. The company is a growing specialty retail organization based in Columbus, Ohio, offering an opportunity to shape its go-to-market practices and contribute to growth.

Requirements

• Bachelor’s degree in Business, Marketing, Retail Management, or a related field.
• At least 5 years of experience in go-to-market, product launch, merchandising, or retail project management.
• Strong project management skills, including the ability to manage multiple launches at once.
• Experience with project management tools such as Asana, Smartsheet, Monday.com, or similar.
• Strong analytical skills and proficiency in Microsoft Excel and Office Suite.
• Ability to operate independently in a lean environment and collaboratively as part of a team.
• Ability to influence across all levels of the business.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• High level of integrity and discretion.

Nice To Haves

• Experience in specialty or multi-channel retail is strongly preferred.

Responsibilities

• Own the go-to-market calendar for product launches, seasonal floorsets, campaigns, and promotional events.
• Develop and manage launch timelines, milestones, and deliverables across Merchandising, Planning & Allocation, Marketing, Visual, Ecommerce, Store Operations, and Supply Chain.
• Lead launch readiness meetings and ensure product, inventory, content, marketing, and store execution are aligned and on time.
• Identify risks, dependencies, and conflicts and drive resolution with cross-functional partners.
• Coordinate launch communications and toolkits for stores and ecommerce.
• Build, document, and continuously improve the go-to-market process, stage gates, and playbooks.
• Measure launch performance against sales, sell-through, inventory, and margin goals.
• Lead post-launch reviews, capture learnings, and recommend improvements.
• Support expansion into new markets and channels with scalable launch frameworks.
• Serve as the central point of contact for launch status and escalations.
• Prepare launch and campaign updates for senior leadership.
• Calendarize and balance store and ecommerce workload in partnership with Store Operations.
• May hire, coach, lead, and develop one or more direct reports.

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage.
• 401(k).
• HSA options.
• Life insurance.
• Disability coverage.
• Employee discount programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager