Manager - Go - To - Market & Marketing Operations

Wingstop • Dallas, TX

6d

About The Position

Wingstop Marketing is building a more connected and disciplined approach to demand generation, aligning Brand, Commercial, agency, and cross-functional teams around shared plans and execution. The Manager, Go-To-Market & Marketing Operations connects Marketing priorities to the actions, teams, and decisions needed to deliver them. Reporting to the Director, Marketing Strategy and Operations, this role helps Marketing work with greater speed and clarity by anticipating team needs, surfacing risks and trade-offs, and translating planning into actionable next steps.

The Manager leads the day-to-day process that takes Marketing initiatives from intake through launch. This includes creating workbacks, coordinating cross-functional teams, managing risks and dependencies, and ensuring planning decisions become clear actions. The role partners closely with the Integrated Marketing Team to connect business priorities, briefs, agency planning, and channel plans with downstream go-to-market requirements. It works across Brand, Commercial, Media, CRM, Digital, Operations, Training, Supply Chain, POS, MarTech, Finance, Legal, and agency partners to provide teams with the information, timing, and ownership required to deliver.

The ideal candidate is an organized, collaborative operator with sound judgment who can manage multiple initiatives, distinguish routine updates from material risks, and bring important issues forward early enough for teams and leaders to act. The position is based in an office environment; the posting mentions lunch provided in the office and an onsite game room but does not specify a workplace type.

Requirements

• 5–8 years of experience in integrated marketing or brand marketing, including experience leading complex, cross-channel campaigns.
• Strong project-management skills, including the ability to manage multiple priorities, stakeholders, budgets, and deadlines simultaneously.
• Experience managing creative and agency partners from briefing and development through production and execution.
• Ability to work in a fast-paced, entrepreneurial, action-oriented culture.

Nice To Haves

• Ideally, 2+ years of experience in QSR.

Responsibilities

• Own the demand-generation go-to-market intake process for campaigns, promotions, products, partnerships, and other Marketing requests, ensuring teams have the business, timing, channel, legal, and cross-functional details needed to begin work.
• Build and manage initiative workbacks, owners, milestones, dependencies, risks, and launch requirements based on the level of Marketing support required.
• Lead go-to-market readiness from approved plan through launch, coordinating across Brand, Commercial, Media, CRM, Digital, Operations, Training, Supply Chain, POS, MarTech, Finance, Legal, and agency partners.
• Maintain launch-readiness checklists, risk logs, decision logs, and escalation paths, surfacing issues early enough for teams and leaders to act.
• Lead Weekly Calendar Connect and GTM Execution meetings, focusing discussions on decisions, dependencies, risks, and accountability rather than status updates.
• Maintain a current, reliable view of the Marketing and Commercial calendar, initiative status, key milestones, and launch timing.
• Partner with the Integrated Marketing Team to translate planning decisions, briefs, and agency direction into downstream workbacks, activation requirements, and handoffs.
• Coordinate IAT inputs, agency timelines, channel deliverables, and cross-functional handoffs so teams receive information early enough to plan and execute effectively.
• Maintain operational visibility into agency scopes, purchase orders, invoices, contractual commitments, and other inputs affecting launch timing or Ad Fund pacing.
• Improve go-to-market tools and ways of working, including Monday.com intake, workback templates, launch one-pagers, readiness checklists, and post-launch process reviews.

Benefits

• Unlimited paid time off for exempt employees.
• One paid volunteer day of your choice.
• Competitive bonus structure for eligible roles.
• Team member stock purchase plan.
• Health savings or flexible spending account options.
• 401(k) with company matching: dollar for dollar on the first 3% and 50 cents on the dollar for the next 2% of team member contributions, up to 5% of eligible compensation.
• Comprehensive medical, dental, and vision benefits.
• Basic life and AD&D insurance provided.
• Pet insurance.
• Education assistance.
• Wellness reimbursement program.
• Paid maternity and paternity leave.
• Lunch provided every Tuesday and Thursday in the office.
• Discount on Wingstop gift cards.
• Onsite game room.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed