Head of Marketing & Go-to-Market

JMS Technical Solutions•Buffalo, NY

6d•Hybrid

About The Position

Our client is hiring its first dedicated Marketing and Go-to-Market leader to own strategy across a portfolio of early-stage ventures at different stages, from pre-launch validation to launch and scaling. The role is consumer-focused, with opportunities across e-commerce and subscription commerce, consumer marketplaces, mobile apps, and consumer fintech, while also requiring the ability to lead B2B go-to-market work when needed. The leader will develop go-to-market strategy, build consumer acquisition and retention programs, launch products, guide portfolio-company brands, and establish analytics and reporting. They will also validate demand for new venture concepts, use AI tools across marketing work, build a repeatable marketing playbook for the studio, and manage external resources and, over time, marketing team members. The position requires both strategic ownership and hands-on execution across multiple businesses and audiences.

Requirements

At least 7 years in marketing or growth roles, including meaningful ownership of results.
Proven consumer-growth experience acquiring customers at scale for a DTC, e-commerce, marketplace, app, or consumer fintech product, with the ability to explain channels, budgets, CAC/LTV, and outcomes.
Experience building or running at least one B2B go-to-market motion, such as demand generation, product marketing, or sales-led GTM.
Full-stack marketing capability, from strategy through execution, including writing briefs, building campaigns, analyzing dashboards, and making adjustments.
Strong analytical foundation, including fluency in funnel math, unit economics, attribution, and experimentation.
Zero-to-one experience launching a company, product, or brand and finding early market signal before substantial data is available.
Hands-on familiarity with advertising platforms, marketing automation/CRM, analytics tools, CMS/landing-page builders, and current AI tools.
Comfort with ambiguity and context-switching across multiple businesses, categories, and audiences.
Strong writing and storytelling skills, including communicating product value to consumers and enterprise buyers.
Must be authorized to work in the United States.

Nice To Haves

Experience in a venture studio, incubator, agency, or multi-brand environment.
E-commerce and retention-marketing depth, including subscription, replenishment, or seasonal commerce.
Fintech, healthcare, or regulated-industry marketing experience.
Buffalo or Western New York ties, or a desire to build there.

Responsibilities

Own go-to-market strategy for new ventures, including positioning, ideal customer profile definition, messaging, pricing input, channel strategy, and launch plans.
Build and run consumer acquisition engines across paid social, paid search, SEO and content, influencer and affiliate marketing, email/SMS lifecycle, and referrals.
Design and execute product launch campaigns, from pre-launch waitlists through post-launch growth.
Guide brand development for portfolio companies, including naming input, voice, visual identity direction, and creative briefs.
Establish marketing analytics and reporting for CAC, LTV, conversion funnels, cohort retention, channel attribution, and payback periods, including dashboards for each venture.
Run B2B go-to-market work when needed, including sales narratives and decks, outbound sequences, case studies, event and partner marketing, and enterprise-buyer positioning.
Validate demand for venture concepts through landing-page tests, smoke tests, advertising-based signal tests, and customer-discovery support.
Use AI tools across content, creative, analytics, and automation.
Build the studio's marketing playbook so future ventures can launch more quickly and effectively.
Hire and manage contractors, agencies, and, over time, marketing team members within portfolio companies.