Go To Market Analyst

Nava PBC

2d • $90,400 - $101,700 • Remote

About The Position

The Go-to-Market Analyst supports Nava's developing Go-to-Market function by helping Business Development, Delivery, Communications, and Solutions work together effectively. The role executes outbound campaigns and tracks performance, builds lightweight workflows and automations to address gaps between teams, and uses AI tools for research, drafting, and prototyping while applying sound judgment and human review. The analyst also contributes market- and campaign-informed input to pipeline decisions and connects GTM work to Business Development and Delivery needs.

Requirements

• Bachelor's degree in any discipline or equivalent experience.
• 2–4 years of experience in a GTM, growth/RevOps, or business development analyst role, including direct experience in federal, state, or local government contracting.
• Demonstrated experience designing or building workflows or lightweight automations that connect tools or teams, such as Zapier or Salesforce automation.
• Ability to explain how AI has been used to accelerate research, drafting, or workflow prototyping, and what was revised or rejected through human review before delivery.
• Familiarity with executing and tracking outbound campaigns through email and/or social outreach and reporting on performance.
• Excellent plain, direct, and specific written communication.
• Excellent time management and prioritization skills, including the ability to manage multiple priorities and deadlines.
• Adaptive, empathetic, collaborative, and positive mindset.
• Resourceful, reliable, and detail-oriented approach.
• Excellent written and verbal communication skills, including the ability to present information effectively to internal and external stakeholders.
• Ability to learn quickly, stay informed, and deliver insightful analyses of new opportunities.
• Legal authorization to work in the United States without visa sponsorship now or in the future.
• Ability to meet other requirements for government contracts for which the candidate is hired.
• Ability to work from the contiguous United States.

Nice To Haves

• Previous experience in a role adjacent to marketing, GTM, or growth.
• General experience with government contracting, the procurement process, and/or familiarity with federal and state agencies.
• Background in IT.

Responsibilities

• Map how GTM-related work currently moves through Nava, including lead handoffs, content requests, campaign approvals, and competitive intelligence sharing, and identify breakdowns.
• Design and build lightweight workflows and automations using tools such as Zapier, Salesforce automation, or light scripting; involve Engineering when production-grade development is needed.
• Maintain documentation for GTM processes and tools.
• Participate in relevant growth meetings, ask informed questions, and flag risks or gaps.
• Review bid/no-bid memos and opportunity assessments and provide written input based on market and campaign data.
• Connect campaigns, workflows, and tooling to the needs of Business Development and Delivery.
• Build, launch, and manage outbound campaigns, including email and LinkedIn/social outreach, targeting prospective government clients and partners.
• Set up and maintain campaign performance tracking and report results against goals.
• Keep campaign data clean and visible in Salesforce or other relevant tools for Business Development and leadership.
• Use AI tools to prototype workflows, accelerate research and drafting, and automate repetitive GTM tasks, with human review at every step.
• Evaluate AI-generated work critically and ensure it meets Nava's plain, direct, and specific communication style.
• Support competitive research and keep enablement materials current in coordination with Delivery and Solutions.

Benefits

• Comprehensive medical, dental, and vision plans.
• Disability, life, and accidental death insurance at no cost.
• Vacation, holidays, including Juneteenth, and floating holidays.
• 12 paid federal holidays each year, in addition to regular PTO.
• Eligible employees may receive a performance-based annual bonus when Nava meets its goals.
• Paid parental leave and weekly meals delivered to new parents' homes.
• Wellness platform with physical, mental, and emotional health resources and support tools.
• Virtual doctor visits with no copay, depending on available providers.
• Sabbatical eligibility for extended unpaid leave after continuous service.
• 401(k) match of 4% of salary.
• Remote-first work environment with schedule flexibility.
• Company laptop and home-office setup assistance through Staples.
• Monthly reimbursement for eligible home-office utility expenses.
• Internal training programs and professional learning resources.
• LinkedIn Learning access and an annual allowance for courses, tuition, and certifications.
• Referral bonus for referring successful candidates.
• Pre-tax commuter benefits for in-office travel when applicable.
• Collaborative, remote-friendly team environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level