Manager, Franchisee Communications, PLK, US&C

Restaurant Brands International•Miami, FL

1d•Onsite

About The Position

Restaurant Brands International Inc. (RBI) is seeking a seasoned operations communications professional to join their team. This role is responsible for translating business priorities to Popeyes franchisees and their restaurants, making communications more impactful and effective. The individual will shape franchisee and restaurant communications strategy, manage day-to-day responsibilities including content creation, channel management, event execution, issues/crisis response, and data/metrics analysis. The ideal candidate has a proven track record in managing complex operational communications, partnering with senior leadership, and experience in the restaurant, retail, or hospitality industry. This role reports to and partners with the Senior Manager, Franchisee Communications, and the larger RBI Communications organization.

Requirements

Bachelor’s degree in communications or related field/experience
6–8 years of professional experience in field, corporate, or franchise communications, specifically within the restaurant, retail, or hospitality industry
Proven ability to craft and communicate a compelling message/tell a story (with writing samples to show)
High attention to detail and a creative thinker with proven problem-solving skills
Team player with a proactive and strong interpersonal skills to work in a collaborative environment
Ability to work in a fast-paced, dynamic environment with the ability to manage multiple tasks simultaneously while meeting deadlines and objectives, including under pressure during live issues
Ability to synthesize large volumes of information and translate into clear and concise messaging
Ability to clearly articulate information to leadership and influence and guide decisions
Ability to drive communications change within an organization

Nice To Haves

Experience supporting or leading issues/crisis communications is strongly preferred
Event planning/execution experience is an asset

Responsibilities

Build strong relationships and work cross-functionally to keep a pulse on business priorities and advise senior leadership on the most effective way to deliver messages to the restaurant level.
Execute and refine an insights-driven franchisee and restaurant communications strategy for Popeyes – from primary research to creation/optimization of channels, to execution, to reporting back to leadership on what’s working and what needs improvement.
Support content strategy, consistent messaging, and connectivity to brand strategy for franchise communication channels (e.g., agenda/narrative for franchisee meetings, weekly newsletters, webcasts, videos); responsible for pushing the envelope on new communication strategies to test.
Craft and edit content across channels tailored to target audience and manage the process end-to-end (idea to approval to execution to analysis).
Own and disseminate key franchisee and restaurant communications, including a weekly newsletter, franchisee-facing intranet/portal content, and ad hoc communications as business needs arise.
Work closely with subject matter experts across the business to develop and refine their content for franchisee audiences.
Lead reporting on content performance and advise the team on what’s effective in driving engagement and execution in restaurants.
Ability to adjust communication plans and content strategy based on the needs of the business.
Draft and distribute franchisee and restaurant communications for food holds/recalls, issues, procedural alerts, and other urgent matters as required.
Advise on the best approach and channels for a given communication (e.g., proactive vs. reactive) based on severity and audience.
Serve as a key member of the cross-functional issues/crisis response team alongside senior leaders from across the business.
Be available to join crisis calls and meetings on short notice, including outside standard business hours as needed.
Support and help lead planning and execution of the annual Franchise Convention and regional franchisee meetings, including content planning, development and execution of event communications, drafting scripts, slides and supporting materials, developing creative concepts, storylines and scripts for videos, and coordinating with the events team.
Manage a high-volume workload and extended hours in the weeks leading up to and throughout major events, including early mornings, evenings and weekends, as needed to meet deadlines and support live event execution.
Manage and become an expert on communication platforms/software and lead implementation of new tools that improve the franchisee/restaurant communications experience.
Support the development and rollout of franchisee-facing digital tools (e.g., intranet or communications portal updates), partnering cross-functionally to deliver on time and on budget.
Support franchisee awards and recognition efforts tied to Convention and regional meetings, including related communications and coordination.