Manager Ecommerce - TikTok Shop

Mattel•El Segundo, CA

12h•$126,000 - $150,000•Hybrid

About The Position

The Manager, TikTok Shop owns the growth and performance of TikTok Shop as an emerging commerce channel. The role combines commercial ownership, hands-on TikTok Shop and eCommerce operation, analytics, partner management, and capability building. Initially, the position leads the external agency responsible for channel execution while developing the expertise and operating model to bring management in house and ultimately operate and scale the business directly. The position is based in El Segundo, California. It is in-office Monday through Thursday, with work from home on Fridays.

Requirements

8+ years of eCommerce, marketplace, social commerce, or digital growth experience.
At least 3 years of TikTok experience.
Demonstrated commercial ownership of revenue and business performance.
Strong analytical skills and the ability to turn data into commercial actions.
Experience managing agencies or external partners while retaining internal business ownership.
Strong understanding of GMV, conversion, average order value, ROAS, CAC, margin, and profitability.
Experience with creator commerce, affiliates, livestreaming, and social content.
Demonstrated ability to build and scale new digital capabilities.
Comfort moving between strategy, analytics, partner management, and hands-on execution.

Nice To Haves

Hands-on experience operating TikTok Shop or a comparable marketplace or social commerce platform.

Responsibilities

Own TikTok Shop revenue, growth, conversion, average order value, profitability, and overall channel performance.
Develop forecasts, commercial plans, targets, assortment strategies, promotions, and launch plans.
Plan sales and forecast appropriate inventory levels by SKU.
Identify opportunities to grow revenue, acquire new customers, and improve profitability.
Translate performance data into clear actions and commercial decisions.
Lead the external agency responsible for current TikTok Shop execution by setting KPIs, priorities, deliverables, and performance expectations.
Challenge agency recommendations using internal data and commercial insights while maintaining internal ownership and knowledge of the business.
Ensure strong execution across merchandising, promotions, creator affiliates, livestreams, content, and storefront operations.
Understand and be capable of directly managing TikTok Shop operations, including catalog, merchandising, promotions, campaigns, affiliates, creators, livestream commerce, and platform tools.
Diagnose performance issues and identify opportunities across the commerce funnel.
Partner with content, media, creators, and brand teams to improve traffic and conversion.
Stay current on TikTok Shop capabilities, platform changes, and emerging social commerce models.
Own TikTok Shop reporting and performance analytics, including analysis of traffic, conversion, average order value, GMV, creator and affiliate performance, ROAS, CAC, margin, and profitability.
Build dashboards and performance reviews that identify business drivers.
Establish test-and-learn frameworks and measure incremental impact.
Use data to determine where to invest, optimize, or change direction.
Build internal TikTok Shop expertise, processes, playbooks, technology, data, and an operating model for internal management.
Determine which capabilities should transition in house as the business reaches sufficient scale, and lead the transition from agency-managed execution when appropriate.