Manager, eCommerce Growth Marketing, Home & Outdoor

Steel Technology•Bend, OR

1d•Hybrid

About The Position

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO , Osprey, and Hydro Flask brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, Position: Manager, eCommerce Growth Marketing, Home & Outdoor Department: Marketing Work Location: Bend, OR , Hybrid (work 3 days onsite) Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing: The Hydro Flask Growth Marketing Manager position is a data-driven and results-oriented role, leading our customer acquisition, retention, and loyalty efforts. This role will drive performance across multiple digital marketing channels, including performance-focused paid social, on-site SEO, CRM, email marketing, and loyalty programs. The ideal candidate has a strategic mindset and hands-on approach to executing campaigns that drive engagement, revenue growth, and customer lifetime value. This role will be crucial in expanding Hydro Flask’s e-commerce audience, deepening our 1st party data and community e ngagement, and driving sustainable growth.

Requirements

Experience with CRM and email marketing platforms
Strong analytical, data‑driven mindset with experience in A/B testing and performance optimization
Demonstrated ability to drive eCommerce growth, revenue, and customer engagement
Strong project management, organizational, and prioritization skills; comfortable managing multiple initiatives
Proven ability to work cross‑functionally in a fast‑paced, changing environment
Self‑motivated, adaptable, and proactive with a strong sense of ownership
Excellent written, verbal, and presentation communication skills
Ability to handle sensitive information with professionalism and confidentiality
Bachelor's Degree
5+ years of experience with progressive responsibilities for DTC Ecommerce
5+ years of experience in growth marketing, digital marketing, or performance marketing roles.
Experience indirectly managing, mentoring, and influencing team members with track record of building and maintaining effective working relationships across functional divisions within an organization to enable success
Strong experience managing paid social campaigns, and SEO initiatives
Authorized to work in the United States on a full-time basis

Nice To Haves

Experience managing loyalty programs or retention marketing strategies
Klaviyo experience
Knowledge of digital marketing and the current marketing technology landscape

Responsibilities

Lead the strategy, execution, and optimization of DTC-focused paid social campaigns across platforms like Facebook, Instagram, TikTok, and Pinterest to increase brand awareness and sales.
Analyze data to refine targeting, bidding, and creative strategies to maximize ROAS.
Partner with creative teams to develop compelling ad assets and copy that reflect the Hydro Flask brand and key product initiatives.
Manage A/B testing strategies across top performing creative and audience targeting.
Partner with Marketing Center of Excellence (COE) to stay ahead of social media trends, platform updates and performance optimizations to inform strategy.
Partner with Sr Manager, Media & Social Strategy to brief, execute and optimize full funnel media campaigns throughout the year, maximizing total dollars spent and ad-driven revenue.
Own CRM strategy to enhance customer segmentation, targeting, and engagement for Hydro Flask fans and customers.
Develop and execute automated email marketing and SMS campaigns to nurture leads, drive conversions, and build brand loyalty.
Partner with support agency to A/B test subject lines, content, and send times to improve email performance.
Budget and agency management of SMS agency (scope and spend).
Monitor deliverability, open rates, and overall campaign effectiveness, ensuring brand consistency and customer-first messaging.
Collaborate with internal IT Development Team on Ticket Requests in support of New Features, Bugs, Personalization, etc.
Own and manage automatic email comms ( i.e. order confirmation, shipping, transaction emails, customer service) and affiliated agency/platforms.
Partner with COE Analytics Team on CDP data and actionable insights.
Also, c ollaborate with customer service, product, and marketing teams to enhance program value and customer experience.
Lead the strategy and management of a customer loyalty program to increase retention, repeat purchases, and brand advocacy.
Develop program mechanics, rewards structure, and promotional campaigns to drive enrollment and engagement with Hydro Flask’s most passionate customers.
Integrate the Hydro Flask Trade-In Program into the brand’s Loyalty Program.
Manage and maintain Loyalty Referral Program and associated platform
Analyze program data to optimize rewards, incentives, and overall effectiveness.