Ecommerce Marketing Manager

Jam+

9h•Onsite

About The Position

We are the team behind Envelopes.com, JAM Paper, and Folders.com. For decades, we've been trusted by businesses, schools, organizations, and consumers for high-quality envelopes, stationery, folders, labels, and office products. While our brands have a long history and strong reputation, we're anything but complacent. We're investing heavily in ecommerce, AI, customer experience, and experimentation to build a faster, smarter, more customer-centric marketing organization. We're looking for someone who believes marketing is more than managing a calendar and launching promotions — someone naturally curious, highly organized, deeply customer-focused, and constantly asking: "How can we make this campaign more relevant? More memorable? More effective?" As our Ecommerce Marketing Manager, you'll become the operational heartbeat of our marketing organization. You'll partner closely with our General Manager of Ecommerce to transform growth priorities into coordinated campaigns across email, paid media, merchandising, creative, onsite promotions, and lifecycle marketing. You'll own the marketing calendar, keep cross-functional teams aligned, and ensure campaigns launch on time and at a high standard. More importantly, you'll help us move away from "checkbox marketing" toward thoughtful, customer-first marketing built around experimentation, segmentation, and continuous improvement. This role is equal parts marketing strategist, project manager, creative collaborator, and experimenter.

Requirements

4+ years of ecommerce or consumer marketing experience
Experience managing integrated marketing campaigns from concept through execution
Strong understanding of lifecycle marketing and customer retention
Experience working with designers and creative teams
Excellent project management and organizational skills
Comfortable managing multiple priorities simultaneously
Strong commercial instincts with an understanding of what motivates customers
Passion for experimentation and continuous improvement
Experience with customer segmentation and personalized marketing
Comfortable leveraging AI to improve marketing quality and speed

Nice To Haves

Familiarity with platforms such as GA4, Klaviyo, Meta Ads Manager, Tableau, Power BI, Shopify, or similar ecommerce tools

Responsibilities

Own and maintain the master marketing calendar across Envelopes.com, JAM Paper, and Folders.com.
Coordinate seasonal campaigns, product launches, promotional events, and merchandising priorities.
Ensure every campaign launches on time and all stakeholders remain aligned.
Partner with Ecommerce leadership to develop marketing hypotheses based on customer behavior.
Design inexpensive, fast experiments to validate ideas before scaling.
Continuously improve how we acquire customers, convert first-time buyers into repeat customers, and build long-term loyalty.
Help us better understand customer segments and create campaigns that genuinely resonate with each audience.
Lead execution of integrated marketing campaigns across email, website merchandising, paid media creative, landing pages, promotional campaigns, and customer lifecycle initiatives.
Ensure every campaign has clear objectives, success metrics, owners, and deadlines.
Partner with our graphic design team to develop compelling creative that supports campaign goals.
Develop creative briefs and provide thoughtful direction and feedback.
Help evolve how our brands show up across every customer touchpoint while maintaining consistency.
Coordinate work across merchandising, design, ecommerce, lifecycle marketing, paid media, analytics, customer service, and sales.
Become the person everyone trusts to keep projects moving.
Anticipate roadblocks early and proactively solve them before they impact deadlines.
Use customer insights and ecommerce metrics to guide marketing decisions.
Monitor campaign performance and recommend improvements based on results.
Be fluent in ecommerce KPIs including Conversion Rate, Average Order Value (AOV), Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Retention Rate, Repeat Purchase Rate, and Email Engagement.
Generate and refine creative concepts.
Accelerate campaign planning.
Improve copy and messaging.
Analyze customer feedback.
Increase productivity.
Build scalable marketing workflows.
Constantly exploring new AI tools and finding smarter ways to work.