Senior eCommerce Marketing Strategist
About The Position
Cymax Group is seeking a hands-on Senior eCommerce Marketing Strategist to own the daily optimization and measurement of our advertising performance. This role is embedded with the marketing team and is responsible for producing daily, weekly, and monthly analyses that drive immediate action across campaigns, keywords, and ASINs. This role is marketing first. You’ll run campaigns, optimize listings, and drive performance across our catalog. You’ll take increasing ownership of the strategy behind where we invest—which SKUs we back, which categories we expand into, and how private label growth gets unlocked through smarter marketing decisions. This role is ideal for someone who thrives in execution-heavy environments, enjoys working directly in raw data, and takes ownership of turning analysis into same-day optimization decisions. This is a hybrid role, working 2 days a week in our corporate headquarters in the vibrant Gastown area of Vancouver, BC.
Requirements
- Proven experience in ecommerce marketing, marketplace analytics, or a commercially oriented role—you’ve driven measurable outcomes and made decisions with imperfect data.
- Deep familiarity with Amazon and other major marketplaces—buy box mechanics, listing optimization, content standards, PPC strategy, and campaign execution.
- Hands-on experience with content quality: you know what makes a listing convert and how to systematically improve it at scale.
- Working knowledge of SQL and at least one BI platform (Tableau, Looker, Power BI, or equivalent)—comfortable pulling your own data and navigating existing dashboards.
- A track record of working effectively across multiple teams (Marketing, Analytics, Account Management, Merchandising) and moving projects forward without direct authority.
- Comfortable presenting data-driven insights to senior leadership and translating commercial complexity into clear narratives.
- Comfortable using AI tools (e.g., Claude, ChatGPT, Perplexity) to accelerate analysis, generate content, and improve workflows.
- Experience prompting LLMs effectively to produce useful outputs from complex or unstructured data.
- Familiarity with AI-assisted BI or analytics workflows (e.g., using AI to generate SQL, interpret trends, or automate recurring report commentary).
- Curiosity about emerging AI capabilities in ecommerce; proactively applies new tools to improve team efficiency.
Nice To Haves
- Experience with private label strategy, SKU identification, or catalog development is a strong asset.
- Experience managing large product catalogs is a strong asset.
Responsibilities
- Perform daily and weekly analysis of ad performance across Sponsored Products, Sponsored Brands, and Sponsored Display.
- Analyze search term-, keyword-, campaign-, and ASIN-level data to identify optimization opportunities related to bids, budgets, and targeting.
- Monitor and report on ACOS, TACoS, ROAS, CPC, CVR, and impression share, surfacing drivers of performance changes.
- Build, maintain, and improve dashboards used by marketing and marketplace teams, with a focus on actionable insights over static reporting.
- Write and maintain SQL queries to extract and transform ad and catalogue performance data.
- Monitor and create strategies to improve conversion rates across key SKUs through content audits, and structured groupings.
- Validate that Private Label SKU uploads meet minimum content requirements (images, copy, attributes) on marketplaces like Amazon and Walmart.
- Identify category gaps and support the successful launch of new categories or vendors with marketing readiness—ensuring listings are active, content meets standards, and early campaigns are in place.
- Collaborate with Product and Content teams to apply AI-driven suggestions for content improvement and long-term catalog performance.
- Identify SKUs as candidates for Private Label and Muzeboard creation; recommend improvements to automation rules that govern these programs.
- Develop and execute marketing strategies for newly created Private Label and Muzeboard SKUs to maximize early traction.
- Partner with Analytics and the Owned Brands team to surface catalogue gaps and translate them into actionable private label and product development opportunities.
- Act as the embedded analytics and marketing partner for the Owned Brands team and Vendor Management team.
- Present data-driven recommendations to senior leadership to influence strategic decisions.
- Share best practices, templates, and repeatable analyses with the broader marketing and analytics team.
Benefits
- Health and wellness support for our team members and their families, including an employee assistance program
- Comprehensive benefits package, including health and dental benefits
- Paid time off
- Easy access to online and phone-based counselling services
- A hybrid-first flexible work environment
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
