Senior Marketing Strategist

Principal Financial Group • Des Moines, IA

7d • Hybrid

About The Position

We’re looking for a motivated Sr. Marketing Strategist to support our B2B sales organization within Principal’s Retirement & Income Solutions (RIS) business. In this role, you will play a crucial role in developing strategic marketing plans to drive business results for Principal’s retirement business.

Requirements

• Bachelor's degree (BS or BA) and at least 6 -8 years of related work experience required
• Experience helping to build strategic marketing programs that deliver strong results
• Experience parting with or supporting a sales organization
• Ability to translate data analytics into implications
• Strong strategic and critical thinking skills
• Outstanding organizational skills and the ability to manage multiple projects simultaneously
• Strong influence and informal leadership skills, with the ability to bring stakeholders together to deliver a consistent message
• Perform other job-related duties or special projects
• Some travel required, including overnight stays

Nice To Haves

• Familiarity with financial services or retirement industry
• Ability to anticipate needs, problem- solve proactively and build strong internal relationships
• General understanding of Principal business, products and industry along with understanding or experience with identified audience

Responsibilities

• Collaborate with distribution teams to develop strategic marketing campaigns that align with business priorities, promote awareness and drive engagement.
• Establish clear metrics for assessing success and guarantee seamless implementation.
• Work closely with subject matter experts (SMEs) to create, build, and successfully implement multiple complex and concurrent campaigns.
• Have a deep understanding of specific audiences and behaviors.
• Oversee and evaluate our advisor marketing qualified engagement program.
• Elevate brand awareness by amplifying third party recognition.
• Communicate ideas effectively to internal and external stakeholders, lead through influence and work across teams, the enterprise and with external agencies.

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
• Pension Eligible
• comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior