Marketing Strategist

Marketing Strategy & Services for B2B Healthcare Companies•Augusta, GA

1d•Hybrid

About The Position

Ocozzio is a hybrid between a traditional marketing strategy company and an ad agency. For our clients, we are their marketing department, a member of their team. Our sole focus is helping our clients grow their business. We understand that creating messaging that resonates, brand awareness that generates interest, selling tools that make sales teams more effective, while constantly promoting the client’s brand promise are the essentials of effective marketing. The biggest difference between Ocozzio and others you might hire for marketing help is we are not simply artists, we understand business and what it takes to make sales and grow business. Position Summary The Marketing Strategist partners with clients and internal teams to develop and execute integrated marketing strategies that align with business objectives. This role is responsible for understanding each client's business, identifying opportunities for growth, and translating insights into actionable marketing recommendations. The Marketing Strategist serves as a trusted advisor on client accounts, collaborates across departments to bring strategies to life, and uses data, market trends, and performance insights to continuously optimize results.

Requirements

Bachelor’s degree preferably in marketing, advertising, business, or communications.
2-4 years of experience in omni-channel marketing.
Experience presenting recommendations to clients.
Communications or marketing experience in the healthcare industry.
Experience in digital and email marketing, social media, and website content development.

Nice To Haves

U/X experience a plus.

Responsibilities

Support strategic client discussions, present campaign performance, provide recommendations, and align marketing initiatives with business goals.
Support meetings with clients to discuss new projects and complete project briefs to capture details and ensure alignment.
Collaborate with content writers to ensure messaging aligns with client goals and brand positioning.
Review content such as social media posts, email campaigns and website content to ensure strategic alignment, message consistency, and overall quality.
Identify conferences and speaking opportunities and create marketing strategies that support and promote those recommendations.
Research market segments with the greatest growth potential and develop strategies to reach those target audiences.
Collaborate with internal teams to understand when and why we utilize a particular tactic or approach and provide recommendations for overall campaign strategy based on target audience and business goals.
Work with internal teams to help drive the development of new websites and optimize existing websites.
Work closely with the digital team to understand paid/organic marketing options to recommend tactics to the client.
Utilize AI tools to improve research, strategic planning, content development, and overall team efficiency while maintaining quality and strategic oversight.
Perform miscellaneous duties as assigned.